Be part of a global addiction treatment and behavioral health service provider, dedicated to improving the lives of addicts and their families.The Cabin is the only purpose-built rehabilitation centre outside America, the largest in Asia and the only rehabilitation facility in the region with an onsite hospital, comprised of the highest international standard and 24/7 medical care. We take the best of western clinical methods, including evidence, abstinence, holistic-based practice along with Eastern mindfulness practice. As a result, our clinical product is very strong, substantial and unique.
You’ll use data to drive your decisions and demonstrate a proven ability to develop your team to advance their skills and progress their careers. We're proud to represent staff from over 22 countries so you won’t find a more diverse, experienced, better qualified or more passionate team anywhere in the world about the works we do.
About the role
The Senior Digital Experience Manager role has oversight of the marketing and technical aspects of the current websites, intranet as well as any future website projects. This includes ensuring the website and the intranet are operating at an exceptional level of efficiency and that innovation is built into daily work. As a member of the Marketing Department’s leadership team, the Senior Digital Experience Manager has oversight of the digital team as well as various vendor and agency relationships and serves as an integration point between the Marketing, Operations and Programme teams.
The Senior Digital Experience Manager will oversee the strategy for The Cabin’s website, thecabinchiangmai.com and setting the strategic direction for the development and maintenance of content, information architecture, design and user interface. The position is also accountable for SEO (search engine optimization) and SEM (search engine marketing), in partnership with dedicated vendors, to ensure content optimization and to drive traffic to the website and increase sales qualified leads across our specialised programmes.
The role also includes oversight of evaluating B2C and B2B digital strategies, plans and campaigns in line with organisational objectives and KPI’s working closely with other marketing team members along with a wider range of stakeholders within the business.
Reporting directly to the Director of Marketing, the candidate will work closely with all teams within the marketing department to ensure the success of the speciality villages,increase lead quantity and quality across all the product mix, Paid Advertising channel conversion (Google Adwords, Social, etc) and the advancement of The Cabin’s brand strategy. Line management includes 4 direct reports: Head of Social Media, Content and Production, Digital Project Manager, Assistant Campaigns Manager, Sr. Wordpress Developer .
This position is based in Mae Rim, 45 mins from Chiang Mai, Thailand (daily shuttle from Chiang Mai is provided).
Key Accountabilities and Responsibilities:
The role sits in the Marketing team, and will be proactive and help shape the culture of the team. You must enjoy spending time in B2B and B2C markets to understand their problems, and find innovative solutions. Additionally, the following knowledge and experience is required:
Minimum of 8+ years’ work experience in marketing/digital, marketing/ emphasis preferred
Experience leading cross-functional teams to unite the business to drive admission numbers and business change for long term growth
Be both technically and business savvy
Qualifications / Professional Training
BS degree in Marketing or related field; digital marketing qualifications are preferred
Proven track record of exceeding goals and reporting on performance and insights
Able to manage multiple projects and succeed in a fast-paced environment by working independently and as a member of cross-functional teams to meet project objectives
Proven ability to work in a fast-paced, cross-functional environment, on multiple projects simultaneously and under tight deadlines both as a team member and autonomously. Able to manage competing internal client demands, and to accept constructive criticism and feedback
Strong marketing campaigns competencies (e.g. SEM, social media, e-campaigns, email marketing,) to deliver meaningful marketing and business results and improve The Cabin’s Client experience.
Outstanding interpersonal skills: decisive and action-oriented; able to motivate, inspire, and lead cross-functional teams to success
Knowledge of PPC advertising tools and analytics platforms (e.g. AdWords Campaign Manager, Google Analytics, etc.) and marketing automation
Strong project management skills, driving product campaigns to completion in a timely, efficient fashion
Demonstrated customer service and organisational skills
Vendor and agency management expertise
High-energy team player, innovative thinker and a self-starter
Highly analytical and detail-oriented with problem solving ability
Conscientious approach to work assignments; enjoys operating at a fast pace while staying flexible to shift tasks frequently
Flexible and resourceful, ready to step in wherever needed
Passion for advancing the care of clients and the experience of healthcare professionals
Collaborative by nature with an eagerness to own projects and results
Quick learner of in-depth product knowledge, systems and processes
Collaborative team player
Must be sensitive to a variety of communication needs
Understanding and passion for helping people with addiction or mental health issues
Professional demeanour with strong ethical standards and comfort level in a changing environment
Must be creative, strategic and operational.
Loves detail and processes, and can keep the team to work smarter
Is confident with ambiguity
Can be motivated by the vision when current systems and processes are challenging.
Doesn’t wait for others to fix a problem
Chiang Mai, Thailand, based role.
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