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21 October 2019
Job ID: CM-2067
PR Manager

Position: Public Relations Manager

Reports to: Director of Sales and Marketing (DOSM)



The post holder’s main responsibilities and accountabilities include, but are not

restricted to:

  • Ability to develop, implement, manage,  and evaluate complex integrated multi-channel  PR campaign plans and strategies to secure relevant media opportunities for The Cabin Group 
  • Determine KPI’s for  external PR agencies and manage them across multiple regions
  • Measure performance and produce reports on PR campaigns   
  • Provide general press office support by acting as the first point of contact for media inquiries as well as;

- writing and pitching press releases, comment pieces and other copy to

traditional and digital outlets

- coordinating interviews and managing spokesperson


- Actively develop and keep effective contact with relevant media contacts,

including  journalists, bloggers, and influencers to maintain positive and

collaborative relationships and be the ‘go-to’ person for press trips. 

- Arrange media trainingWork with the Programme Marketing Manager and

Director of Marketing to implement regional PR strategies to ensure a consistent

message is shared throughout all the channels.


  • Work with the Programme Marketing Manager and Director of Marketing to implement regional PR strategies to ensure a consistent message is shared throughout all the channels.
  • Liaising with internal and external stakeholders around budgets,timescales and objectives 
  • Contribute to the development and implementation of KOL supporter and influencer acquisition strategy and support digital maintenance of KOL’s influencers and ambassadorial relationships. 
  • Maintain and build media and channel partner contribution lists, and develop relationships as appropriate with list members.Regularly contacting them to pitch story ideas
  • Keeping the business up to date with the latest research and analysis of current PR trends  
  • Generate and execute PR pitches
  • Organise and conduct fam trips / inspection visits by the press
  • Crisis management and risk management
  • Produce monthly reports based on KPIs









To complete any other duties and responsibilities when requested, which are commensurate with this role.


Qualifications / Professional Training

Educated to degree level, or equivalent experience in journalism or media relations (in house or agency side)

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Job Details:
  • Employment Type:
    Full Time
  • Required Qualification:
  • Required Experience:
    3 years
  • Company Industry:
    Medical / Pharmaceutical
  • Location:
    Chiang Mai, Thailand
  • Salary:
    Salary negotiable

  • Five-day work week
  • Medical insurance

The Cabin Chiangmai Co., Ltd.
  The Cabin Addiction Services Group  located in Chiang Mai, founded in 2010. The Cabin Chiang Mai offers effective inpatient and outpatient treatment for substance addictions and process addictions. We have facilities in many countries, but our flagship addiction treatment and rehabilitation centre is The Cabin Chiang Mai, which is located in the foothills of Northern Thailand. In just a span of eight years, our flagship rehab centre The Cabin Chiang Mai has grown from a nine bed rehab to a 120 bed treatment facility, and successfully treated nearly 2,000 people suffering from addiction from all parts of the world – a testament to the reputation we have earned of being ‘The Betty Ford of Asia’.   visit us :   We are looking for a specialized, experienced, and highly energetic to continue our ambitious expansion plans.

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