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Ready to lead social and digital strategy for ambitious brands?

Midas PR Group, a multi-award-winning integrated communications agency based in Bangkok, is looking for an experienced Social & Digital Manager to develop and deliver organic and paid social media strategies, advise clients and lead the development of a growing digital team. 

As a PR Manager, you will lead media relations and PR activities across multiple client accounts. Working closely with Account Managers and senior strategists, you will translate communications strategies into strong stories, content and media opportunities that achieve meaningful results.

You will own PR delivery, provide clients with expert guidance on media relations and positioning, and mentor junior team members to strengthen the quality and consistency of their work.

This role suits a strategic, commercially aware PR professional with excellent editorial judgement, strong media relationships, and the confidence to lead both people and campaigns.

• Develop and deliver organic and paid social media strategies across major platforms, including Meta, TikTok, LinkedIn and YouTube

• Translate client objectives into clear channel strategies, content pillars, audience plans and campaign approaches

• Plan, launch, manage and optimise paid social campaigns, including budgets, targeting, testing and performance

• Oversee content calendars and brief copy, creative and video content appropriate to each platform and audience

• Advise clients directly on social media strategy, platform selection, content, paid investment and emerging opportunities

• Monitor campaign performance and turn data into meaningful insights and recommendations, with a focus on business outcomes rather than vanity metrics

• Contribute social and digital expertise to integrated communications campaigns, proposals and pitches

• Work closely with PR, editorial and account teams to ensure social activity supports wider campaign objectives

• Maintain awareness of platform updates, audience behaviour and evolving digital trends

• Brief, manage and mentor junior team members, strengthening their strategic, creative and technical capabilities

• Ensure work is delivered on time, within budget and against agreed KPIs

• At least 5 years’ experience in social media, digital marketing or integrated communications

• Demonstrable experience creating and delivering both organic and paid social media strategies

• Strong practical knowledge of major social platforms, advertising tools and analytics

• Experience managing paid media budgets and optimising campaigns against defined objectives

• Confidence advising and presenting directly to clients

• Experience contributing to integrated campaigns across social, digital, PR or other communications channels

• Experience leading teams, managing workloads and upskilling junior colleagues

• Strong analytical judgement and the ability to translate performance data into clear recommendations

• A proactive, commercially aware and solutions-oriented approach

• Agency experience is strongly preferred

• Excellent professional Thai and English verbal and written communication skills

• Must already have the legal right to work in Thailand without employer sponsorship

Experience in the following areas would be highly advantageous:

• Lead generation or performance marketing

• Influencer and KOL strategy, selection and campaign management

• Conversion tracking, website analytics or digital customer journeys

• Work with leading Thai and international clients across multiple industries

• Join a collaborative, international and high-performing team

• Flexible hybrid working structure

• Autonomy and ownership over client accounts

• Clear opportunities for professional development and career progression

• Competitive salary and benefits