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01 April 2020
Job ID: BK-204116
Digital Marketing Manager - eCommerce (APAC role)

Main purpose of the Job

  • To lead the development and execution of PepsiCo digital marketing strategy including all digital communications across social media, e-commerce and digital media to ensure PepsiCo reaches our business objectives and ambitions


  • Plan and execute all Digital marketing including SEO/SEM, Marketing  database, social media and display advertising campaign
  • Design, Build and maintain our social media presence and leverage all digital asset with brand team
  • Measure on report Performance of all digital marketing campaigns and asset against goals (ROI and KPIs)
  • Identify Trend and insight and Optimize spend and Performance
  • Collaborate with Internal team for Creative, Content and Optimize user experience
  • Utilize strong analytical ability to evaluate end to end customer experience across multiple Channel/Country and customer touch point
  • Collaborate with Agencies and Platform partner
  • Develop, coordinate and implement activities with E-commerce key account team/E-customers Platform to ensure the achievement of agreed objectives.
  • Actively share the results and learnings of each shopper marketing program and effectively develop and deploy “Best Practice” tools and manual to ensure the execution and compliance.
  • Proactively feedback latest and critical e-customers’ comments for uplifting service quality and shopping experience.
  • Oversees e-content development and optimization to maximize search and conversion.



  • Hands on experience with Social media advertising Platform, Campaign planning, analysis and Optimization
  • At least 5 years of experience manging Digital media for B2C business/ ecommerce Business
  • Experience on Barter bidding with ecommerce Platform (Preferred)
  • Proficiency with Web analytic platform
  • Strong knowledge of current digital media trends, Strategies and techniques
  • Proficiency in digital media KPIs tracking and Online analytic is a must
  • Experience in Both digital creative development and digital marketing across multiple channel and Platform
  • Ability to understand, propose and refine customer segmentation strategies
  • Work under pressure and timeline. Understand ecommerce circumstance
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Job Details:

PepsiCo is the largest food and beverage business in North America and the second largest business in the world. In spanning 200 countries, we employ approximately 285,000 people worldwide with annual revenues of nearly $60 billion. With more than 200 great brands, including household names such as Pepsi-Cola, Lay’s, Walkers, Quaker, Sabritas, Tropicana and Gatorade, we’re a food and beverage powerhouse – well equipped to grow and prosper. PepsiCo’s goal is to help its employees live life well with a comprehensive benefits package that includes health care, wellness, retirement and special discounts. We have exciting career opportunities available and welcome your application.

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