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23 October 2019
Job ID: BK-148939
Marketing Associate (Temporary Contract)

What Grab marketing does:

  • Grab’s marketing team is responsible for both branding marketing and performance marketing, meaning that we are here not only to win their hearts and minds but also to make them use our services.
  • The team must come up with marketing strategies and campaigns to grow business effectively, yet creatively. Marketing team must create a measurable impact on the entire of customer’s journey: starting from acquiring, activating, accelerating (upselling, and cross-selling), advocating, and re-activating.

What the Marketing Associate role is:

  • In short, the role is to be a brand consultant of the Grab’s product and service, which is not only able to come up with marketing strategies and campaigns but able to bring the whole strategies to live, make sure it happens, and take 100% responsibility for its impact.

What the Marketing Associate scope of work is:

  • There is no clear scope of work for this role. You must be able to handle any assigned projects.
  • Executing the project from day 1 until evaluation stage. This includes front - back office set up. 
  • Analyze and making insightful reports for business metrics on a weekly basis
  • Design short and long-term marketing strategies and execution:
  • Analyzing market landscape to define market opportunities
  • Understanding target market insight, behavior, pain points, life journey, and trends
  • Knowing the brand, product, and service inside out
  • Crafting campaigns (including, branding campaigns, performance-driven campaigns, promotional campaigns, etc.) to achieve the set objectives
  • Estimating business impact & required investment
  • Present your strategies, campaigns, and ideas in a professional manner
  • Manage the projects and all stakeholders (including digital marketing team, social media team, partnership team, operation team, creative team, purchasing team, legal team, and external vendors) to be able to deliver impact on a given timeline
  • Monitor campaign performance and manage the budget
  • Response to abrupt changes (including competitors’ actions, market movements, internal-direction changes, etc.), and quickly come up with a response plan, which will be implemented immediately
  • Assist the team with marketing administration tasks

Who we are looking for:

  • A start-up attitude – willing to work extra hard to get things done, willing to try & learn new things, willing to challenge the status quo
  • A good team player, who also can work independently 
  • A logical person, who also can think creatively
  • An open-minded person 
  • Good command in Thai and English: Fluency in spoken and written English is preferred
  • Experience in marketing, marketing research, business consulting, startup environment is preferred but not required


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Job Details:

  • Five-day work week
  • Overtime pay
  • Flexible working hours
  • Work from home
  • Travel allowance
  • Life insurance


Grab is the first taxi booking app in Thailand that helps passengers book a taxi with safety, speed and certainty. We believe in our strong social mission to rapidly improve the lives of both taxi drivers and passengers in Thailand, as well as revolutionise the Thai taxi industry. Grab is the leading taxi booking app in Southeast Asia- we are already making a difference in Malaysia, the Philippines and Singapore. Please join our founding team in making a difference in Thailand. We are seeking highly motivated and energetic teammates who share our passion and vision, and thrive in a challenging, rapidly-growing startup environment. Visit us

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