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24 July 2020
Job ID: BK-233622
Marketing Director


  • Working closely with new business development and commercial teams on the development of brand initiatives
  • Partnering with e-commerce teams to develop synergistic omni-channel in-store content that drives the business across stores and online.
  • Leading teams to devise innovative seasonal marketing campaigns in each brand, with clearly defined objectives, execution plan across channels, target customers and budget.
  • Managing content creation on-time and with proper consideration of what assets are best suited to each channel and market.
  • Reviewing adaption of assets or campaigns for each international markets with local teams.
  • Working with CRM team to use customer data to understand, target and personalize communications with customers and identify new sales opportunities.
  • Supervising digital media buying with proper consideration of top funnel, mid funnel and bottom funnel targets, and management of CIR ratios.
  • Managing PR, events, and influencers to support both campaigns and brand building. 
  • Building partnerships with creative and media agencies and exploring new ways to communicate brand value to customers.
  • Controlling and managing the allocation of marketing budget and ensuring an effective return on spending.
  • Staying at forefront of global marketing innovations and trends, or changes in customer behaviors. 


  • Bachelor’s Degree/ Master’s Degree in Marketing, Communication, Business or related field.
  • Minimum of 8 years of experience in marketing, sales or commercial background (experience in fashion is an advantage).
  • Excellent command in English
  • Proven track record in senior marketing roles, leading a large team and managing a large marketing budget.
  • Experience and knowledge of effective digital marketing and leading omnichannel campaigns.
  • Experience leading campaigns across several countries (experience in Asia is a definite advantage)
  • Proven strong visionary and leadership skills in stakeholder engagement through successful execution

How to apply

  • Click APPLY NOW to submit your application & portfolio's link/attachment together as well.

Human Resources Department


1054 Soi Sukhumvit 66/1 Prakanongtai

Prakanong, Bangkok 10260

Tel. 02-367-2000 ext. 2592, 2603, 2193

Website : www.jaspalgroup.com

Apply Now

Job Details:

Jaspal Co., Ltd.
Jaspal Company Limited is a leading fashion retail company engaging in designing, manufacturing and marketing of several leading clothing and accessories brands. Our success and growth comes both from our own brands including JASPAL, CPS:CHAPS, CC-OO, LYN, LYN AROUND, Royal Ivy Regatta(RIR), Jelly Bunny, QUINN and Misty Mynx as well as imported brands which include FOOTWORK, Footwork Noir, FRED PERRY, Jelly Dreams, Rider, Melissa, Bensherman, etc. While keeping up a strong brand image, the company has entered the regional market by franchising the brands outlets throughout the Asia market, as well as other major cities in the world. With around 2,200 professional employees working in teams dedicated to each product line and a network of more than 350 retail shops/corners in major department stores, the Company invites highly motivated, energetic and dedicated persons to join us as: บริษัทยัสปาล จำกัด เป็นผู้ผลิต-นำเข้า-จำหน่าย เครื่องแต่งกายชั้นนำ ภายใต้ตราผลิตภัณฑ์ JASPAL, CPS:CHAPS, CPS 4/12, LYN, LYN AROUND, CC-OO, ROYAL IVY REGATTA (RIR), MISTY MYNX, Jelly Bunny, QUINN  และเป็นผู้นำเข้าเครื่องแต่งกาย-รองเท้า-เครื่องหนังแฟชั่นคุณภาพเยี่ยมจากต่างประเทศ ซึ่งจำหน่ายในร้าน FOOTWORK, FOOTWORK NOIR, FRED PERRY, JELLY DREAMS  รวม ทั้งนำเข้าเครื่องแต่งกาย-รองเท้า-เครื่องหนัง อีกหลากหลายแบรนด์ดัง  เช่น Rider, Gola , United Nude, Bikkembergs, 7 for ALL MANKIND , Melissa, Bensherman  ซึ่งจำหน่ายอยู่ในคอร์เนอร์ของห้างสรรพสินค้าชั้นนำ ปัจจุบันมีพนักงานเกือบ 2,200 คน มีร้านสาขาและคอร์เนอร์มากกว่า 350 แห่ง ทั้งในประเทศและต่างประเทศ บริษัทมีการพัฒนาธุรกิจอย่างต่อเนื่อง และมีอัตราการเจริญเติบโตที่ดี กำลังต้องการรับสมัคร
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