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About the role

This role focuses on market research, patient experience analysis, campaign forecasting, revenue analysis, and business development within a healthcare services context. The position involves designing and executing quantitative and qualitative research, analyzing market data and competitive intelligence, and providing data-driven insights to support strategic decision-making and revenue optimization.

Key responsibilities

• Design and conduct quantitative and qualitative research according to plans, including consumer behavior studies and patient satisfaction/experience surveys

• Develop questionnaires and interview guides, determine sample groups, control data collection quality, and maintain updated research databases

• Analyze pain points and service recipient behavior to develop new services or improve existing ones to meet market needs

• Calculate and forecast revenue from marketing campaigns at daily, weekly, and overall campaign period levels

• Monitor, analyze, and evaluate marketing ROI and performance metrics including cost per acquisition and conversion rates

• Compare forecasted revenue against actual revenue and provide recommendations for strategy adjustments during campaigns to achieve sales targets

• Analyze market data, competitors, and healthcare industry trends to identify new business opportunities and support pricing strategy development

• Create dashboards and reports summarizing research findings and commercial figures in visual and data storytelling formats for management and relevant departments

• Collect and share marketing and research knowledge within the organization

About you

• Bachelor's degree or higher in Business Administration, Marketing, Statistics, Economics, Market Research, or related field

• Minimum 2–3 years of experience in Market Research, Business Analytics, Commercial Research, or Marketing Data Analytics

• Advanced proficiency in Microsoft Excel including advanced formulas, pivot tables, and data modeling

• Proficiency in Microsoft PowerPoint and Word

• Understanding of questionnaire design, sampling methods, data processing, and statistical analysis techniques

• Commercial and financial mindset with ability to perform revenue projections, basic financial modeling, and campaign ROI evaluation

• Data storytelling skills to translate complex numerical data into clear insights

• Strategic thinking capability and ability to coordinate well with marketing and business development teams

• Experience from research institutions, healthcare businesses, hospitals, or campaign analysis for revenue generation is highly valued

• Experience with Power BI, Tableau, SPSS, or STATA is highly valued

Siriraj Piyamaharajkarun Hospital (SiPH) is committed to becoming the 'Most Trusted Hospital in Thailand.' We deliver international-standard medical excellence to reinvest revenue and value back into Siriraj and Thai society.