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28 May 2020
Job ID: BK-217797
Digital Media Planning & Optimization Manager

Job Summary:

The position is mainly responsible for digital media plan and buy, leveraging enterprise DMP/DSP and Ad Networks, including new tools and techniques to deliver & improve campaign results with excellent the customer journey.

 

Job Description:

  • Plan and execute communication strategy and media plan to ensure that the creative works and fits into channel & platform with the right moment and targeted consumers in order to address the business objectives
  • Consolidate and persuade the alignment of campaigns scale, budget from stakeholders (marketing, segment, and products), as well as overview total campaign performance and effectiveness in order to optimize or find the key learning for future campaigns, and manage “programmatic advertising” strategy for more complex campaigns
  • Structure ads campaign, define media bidding tactics and setup media performance dashboard as well as implement campaign tracking with UTM/GID and set up tagging with analytic platform
  • Monitor media performance and develop action plan to optimize media performance and analyze result and conduct end-of-campaign report with key learning and improvement
  • Set up and manage Always-On campaigns (Google Search, Display & Video and Facebook), and drive best media & communication journey from advertisements serving to landing page & application, together with make the “Test and Target” approach on both media channels and creative asset

 

Qualification:

  • Bacherlor or Master's Degree in Digital Marketing, Business Analytics, MIS or related field
  • Minimum of 7 years of direct experiences in digital marketing abd/or digital media, with minimum of 3-year experiences in supervisory role
  • Sound understanding & experience of the Advertising Online Ecosystem, extended knowledge towards Offline would be a plus
  • Strong entrepreneurial, analytical, strategic thinking & planning, presenting, and interpersonal skills
  • Demonstrate the effective communication over multi-departments and adaptive planning during the dynamic environment
  • Team Player with the ability to work across a matrix environment in a fast-paced environment
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Job Details:

Siam Commercial Bank Public Co., Ltd. (SCB)
https://www.scb.co.th/

"Let's start a brighter career future together" Siam Commercial Bank (SCB) provides universal financial solutions to all customer segments with the best in benefits and full social responsibility. We are looking for responsible, enthusiastic, high caliber people with potential to join our team.

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