1.Plan and execute all digital marketing , including SEO/SEM, marketing database, email, social media and display advertising campaigns.
2.Design, build and maintain our social media presence.
3.Measure and report performance of all digital marketing campaigns, and assess against goals.
4.Identify trends and insights, and optimize spend and performance based on the insights.
5.Brainstorm new and creative growth strategies
6.Plan, execute, and measure experiments and conversion tests.
7.Collaborate with internal teams to create landing pages and optimize user experience.
8.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
9.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
10.Collaborate with agencies and other vendor partners.
11.Perform research on current benchmark trends and audience preferences and Design and implement social media strategy to align with business goals
12.Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
13.Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
14.Suggest and implement new features to develop brand awareness, like promotions and competitions and Stay up-to-date with current technologies and trends in social media, design tools and applications
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