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12 September 2019
Job ID: BK-133957
E-CRM & E-Commerce Manager
Responsibilities:
  • Managing the client email marketing database using the ProCampaign platform.
  • Planning consumer eCRM lifecycles and the creation of triggered newsletters.
  • Creating and delivering of newsletters to targeted BDF newsletter subscribers (creation, copy, design, images, setup, testing, processing).
  • Enriching the client database (subscriber acquisition, uploading data from online and offline activities).
  • Coordinating the optimization of newsletters (open rate, click rate, opt-out rate).
  • Controllng sweepstake management (form & content management in Sitecore).
  • Performing integrations of WOM campaigns in Sitecore.
  • Exploring and providing recommendations on new ways/channels for CRM according to market needs and consumer behavior, not limited to email/newsletter.
  • Developing a holistic campaign planning integrated eCRM driving further excellent life-time customer value
  • Creating a seamless eCRM multi-channel journey leveraging both traditional tools and new technology according to business objectives.
  • Managing CRM data structure and handling data migration systematically.
  • Simplifying KPI dashboards for campaigns – eCommerce-CRM to increase efficiency. Making use of insight data for better performance.
  • Providing strategy to drive e-commerce through owned platforms, e.g. websites and social media posts or platforms.
  • Ensuring all posts link to e-commerce product pages.
  • Designing and creating of eCom product pages on brand.com, eRetailers and marketplace platforms.
  • Controlling product assortment for online retailers.
  • Creating banner/displays for online retailers – creative, multiple sizes.
  • Managing coupons onsite in Sitecore.
  • Designing and creating/managing the adaptation of campaign landing pages.
  • Designing artwork and copy writing for paid social/online marketing communications to support eCom campaigns.
  • Conducting A/B testing for creative designs and copy optimized during campaigns, and conducting post campaign analysis for key insights and learning.
Requirements:
  • Strong experience in CRM especially in online platforms, developing and executing an eCRM strategy plan to achieve performance outcomes, including traffic and revenue generation.
  • Demonstrating excellent planning, organizational and time management skills and the ability to work in a dynamic and team environment.
  • Relevant qualifications in Marketing, or a related discipline.
  • Experience in analyzing consumer and marketing trends and performances.
  • Fluent and articulate in English (both oral and written).
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Job Details:
PRTR Recruitment & Outsourcing
https://www.prtr.com/
Since PRTR’s establishment in Thailand in 1990, we have been a part of a roller coaster ride called Thailand's economy. We have witnessed the highs of the property boom, the collapse of the currency, the pain Thailand suffered facing up to the stringent demands of the IMF, the demise of the American mortgage market, Thailand’s ongoing political power struggle and the recent devastating floods. We are now playing our part in Thailand's future, which will see a steady annual growth, improved health and welfare services, a decrease in poverty, an increasing domestic demand from a growing middle class and a business environment that dictates transparency and increased honesty.   We currently have 5 offices in Bangkok and 2 offices in the Eastern Seaboard of Thailand employing a total of 232 staff with a further 41 staff supporting our client partners at their locations in Thailand. Our plan is for PRTR to become Thailand’s most successful recruitment, staff outsourcing and business process outsourcing services group of companies.  

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