- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Managing online brand and product campaigns to raise brand awareness.
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Ensure the best solutions for e-commerce sales of tickets and merchandise
- Overseeing the social media strategy for the company.
- Ensure events and exhibitions posts are current and correct
- Provide strategy and support for viral campaigns to drive exhibition attendance
- Develop a strategy for supporting tenants with social media.
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