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09 September 2019
Job ID: BK-132480
Market Researcher (Media Insights)

Key Responsibilities:

  • Identify and evaluate key media industry trends to identify research opportunities.
  • Design, manage, and analyze primary research studies designed to test hypotheses, gain consumer/customer insights, and drive thought leadership on new and innovative trends in media market.
  • Close collaboration across sales, marketing, and business teams to conduct/assist with research projects for sales approach in both ad agency and direct clients.
  • Manage the process of creating request for proposal (RFPs), seeking vendor proposals, and effectively selecting vendors based on several criteria to produce quality research deliverables.
  • Manipulate and analyze large data sets to understand and report on research survey results.
  • Analyze and incorporate findings from third party research publications, industry data, and competitive actions into research analysis.
  • Translate research findings into business insights and investment priorities
  • Effectively communicate recommendations to across functional teams, senior management, clients, and partners.

Requirements:

  • Creating structure and definition around uncertain, complex and/or ambiguous business problems.
  • Considerable practical experience in quantitative and qualitative analysis.
  • Strong interpersonal, communication, and presentation communication skills.
  • Strong business acumen and ability to derive strategic business implications from disparate forms of research.
  • Experience conducting & managing multi-faceted market research programs including study design, vendor management and project management.
  • Understanding consumer marketing, media, and evolving advertising needs.
  • Experience in web search or online advertising, including search, contextual and display advertising preferred.
  • Experience using statistics tools such as SAS, STATA, R or SPSS preferred
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Job Details:
  • Employment Type:
    Full Time
  • Company Industry:
    Advertising / Public Relations / Marketing Services
  • Location:
    Wangthonglang, Bangkok, Thailand
  • Salary:
    Salary negotiable

Benefits:
  • Five-day work week
  • Performance bonus
  • Medical insurance

Plan B Media Public Company Limited
Plan B Media is one of the most diversified and innovative Out-of-Home media providers in Asia. The firm strives to become the leader in the OOH media industry by providing total solution. Plan B offers a wide range of innovative OOH media platforms to support world class campaigns, including Transit Media (e.g., Bus Body Wrap, In-bus advertisements, and MRT media), Digital Media (e.g., Digital Billboard, Digital Wall, and Interactive Platforms), Static Media (e.g., Large Format Express way Billboards, Street Furniture), and holisticin mall/in store platforms

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