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22 October 2019
Job ID: BK-148410
Marketing Manager/ Vice President-marketing for RSmall

RSmall is a newly set up brand under RS group to offer health and beauty and lifestyle products and services. Although it rooted from home shopping platform within RS media group, the potential is enormous and there is no limit to expand into many other channels in the digital tv landscape as well as e-commerce and social commerce.

We are looking for a marketing person who wants to utilize his/her working experiences in varied industries and grow with us towards the ambitious goal.

This position will report to CCO (Chief Commercial Officer)

Job Description

At RSmall, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Partner with content production team to design and create the marketing and promotion campaign to increase the revenue 
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and complete with formal proposals and recommendations on tactics
  • Create partnership campaign with potential partners to increase the brand exposure and hence expand the customer base

Daily and Monthly Responsibilities

  • Working in partnership with the content production team to develop the annual plan of marketing and promotion campaign for the platform
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Sharp analytical skills that lead to effective partnership and marketing programs for channel awareness / loyalty and expansion.

Preferred Qualifications

  • Master’s degree a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience in designing marketing campaign for the retail business is a plus
  • Proven experience in conducting partnership campaign 

Interested candidates are invited to write in with full resume, stating present, expected salary, and enclosing a recent photograph via APPLY NOW or the address below:

Human Resources Department
RS Public Company Limited

419/1 Chetchotisak Bldg, Ladphrao 15, Jatujark, Bkk., 10900

Website : /

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Job Details:

  • Five-day work week
  • Medical insurance
  • Life insurance

RS Public Company Limited
RS Public Company Limited has been growing rapidly with our 4 main business which are : Media Business  Music Distribution Business  Event Management Business  Health and Beauty Business RS people always explore new opportunities by adhering to the principles of modern management and technology. We are in response to strengthen our rapid business growth, we are urgently seeking high suitable professionals to join our team in the following positions:

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