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11 December 2019
Job ID: BK-165990
SME Performance Advertising Lead (Manager / Senior Manager)

SME Performance Advertising Lead (Manager / Senior Manager)

 

Department: Commercial Office

Team: SME

 

[About LINE Ads Platform]

LINE Ads Platform is a fast-growing online media solution for SMEs and Social Commerce. The platform is a powerful advertising solution that gives businesses visibility to all LINE users in Thailand and helps strengthen and grow all kind of business industries both products and services. Also, LINE Ads Platform will be the starting point of an online ecosystem that links with LINE Official Account or other LINE solutions which would provide valuable features benefiting all users.

 

 [Responsibilities]

  • Take responsibility for LINE Ads Platform (LAP) revenue target
  • Initiate go-to market strategies and plan, develop, execute, and validate LAP programs
  • Drive LINE Ads Platform to be the top of mind media channel for SME / Social Sellers
  • Collaborate with internal teams such as Marketing, PR, and Agency Team to create awareness of LAP as SME top of mind for ads
  • Collaborate with related teams to get user feedback and push for product improvement plans
  • Design excellent customer journey through all channels
  • Run weekly performance report of LINE Ads Platform performance and update accordingly
  • Identify market trends and insights; and optimize spending and performance based on the insights
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 

[Minimum Qualifications]

  • 5-8 years of experience in Marketing, Business Development, Consulting in Mobile / Technology / Digital Agency fields
  • Deep interest in digital marketing, online ecosystem, technology and business innovations, and eagerness to continuously learn
  • Experience carrying a revenue target with the ability to develop compelling strategies and implement tactics that deliver team results
  • Excellent time management skills with the ability to handle multiple projects
  • Excellent communication, presentation and negotiation skills
  • Proficiency in Microsoft Excel, pivot and skills in creating complex project plans and analyses
  • Fluency in spoken and written Thai & English

 

[Preferred Qualifications]

  • Previous background in E-commerce or Digital Agency is a plus
  • Google Analytical skill is a plus
  • Excellent interpersonal skills with ability to collaborate cross-functionally and building consensus along with effective project management expertise
  • Demonstrated problem-solving and analytical capabilities, data-driven with the ability to develop creative/non-traditional solutions for challenging, undefined problems
  • Ability to work under pressure and in a fast-paced environment
  • Methodical, well-organized, detail-oriented
  • Flexible team player who possess self-initiative, leadership skill, and a can-do attitude

 

[Location]

LINE Head Office, Gaysorn Village, Bangkok

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Job Details:

Benefits:
  • Five-day work week
  • Performance bonus
  • Medical insurance
  • Dental insurance
  • Life insurance

LINE Company (Thailand) Limited
https://linecorp.com/th/
LINE reshapes communication around the globe, allowing you to enjoy not only messaging but also free voice and video calls wherever you find yourself. Line is a freeware app for instant communications on electronic devices such as smartphones, tablet computers, and personal computers. Line users exchange texts, images, video and audio, and conduct free VoIP conversations and video conferences.
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