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18 January 2019
Job ID: BK-31480
Loyalty & CRM Marketing Manager


Loyalty marketing is responsible for growing Grab rider loyalty through a combination of rewards and auxiliary service promises. It is a new and exciting initiative from Grab that we expect to delight our riders, rewarding them everytime they ride with us. We are looking for someone who has a combination of loyalty program, marketing and account management experience to drive this new program forward in your country.



  • Develop short and long-term loyalty program strategy to increase customer satisfaction and drive incremental ride spend.
  • Responsible for driving marketing communication needs for loyalty program and partner promotions.
  • Acquire and onboard all external rewards partners, ensuring good reward value for the catalogue
  • Manage the ongoing relationship with rewards partners, ensuring any committed marketing exposures are met and that their reward tracking is in place.
  • Manage the entire rewards catalogue, using data and customer insights to ensure a differentiated and compelling proposition to riders.
  • Drive and plan Go-To-Market strategy for loyalty campaigns.
  • Monitor and report loyalty program effectiveness for events, redemptions, offerings, campaigns and partner feedback.
  • Work with Creative team for briefs and marketing communications requirements.


  • Provide insights to drive the direction of reward offerings to ensure relevancy to customer needs and wants.


  • Plan the earn and burn of loyalty reward points.
  • Forecast and manage budget for loyalty program spend.


  • Bachelor’s degree from a top tier international university
  • Proficiency in MS Excel and MS Powerpoint
  • Familiar with loyalty marketing, customer satisfaction measures (e.g. NPS) and
  • Minimum of 5 years experience running a loyalty or rewards program for an international company
  • Campaign planning and account management experience would be an added advantage.
  • 4-6 years of loyalty and/or marketing experience


  • Grab flexible benefits (Using Grab service, travel & leisure, self-development and family care)
  • Flexible Working Hours
  • Group health & medical insurance, dental care benefit
  • Provident Fund – Employer: 10%
  • Free Breakfast
  • Training Program

Interested candidates to submit your resume stating their present and expected salary then apply by click APPLY NOW resumes will send directly to:

People Operations Department



Job Details:

  • Five-day work week
  • Performance bonus
  • Flexible working hours
  • Transportation allowance
  • Travel allowance
  • Medical insurance
  • Dental insurance
  • Life insurance

Claim you company

Grab is the first taxi booking app in Thailand that helps passengers book a taxi with safety, speed and certainty. We believe in our strong social mission to rapidly improve the lives of both taxi drivers and passengers in Thailand, as well as revolutionise the Thai taxi industry. Grab is the leading taxi booking app in Southeast Asia- we are already making a difference in Malaysia, the Philippines and Singapore. Please join our founding team in making a difference in Thailand. We are seeking highly motivated and energetic teammates who share our passion and vision, and thrive in a challenging, rapidly-growing startup environment. Visit us