Areas of Responsibility:
o Developing brand go-to-market strategy that is in line with company’s target for both short term and long term
o Champion Brand Equity and assets
o Brands to lead = Olio e Osso and Giggles. Brands to assist Brand Manager = LUXES & /skin regimen/
o Analyzing competitors and current market trends
o Managing the budget of purchasing, inventory, sales, and all marketing activities
o Developing and executing of marketing& PR plan for both B2C and B2B, including promotions, activations (event, workshop etc.), and CRM activities in order to achieve annual targets.
o Planning and executing of all communication for both online media and e-commerce channels
o Media planning and executing media plan. Optimizing Digital Ads and marketing campaigns
o Analyzing and evaluating marketing campaigns and propose way forward.
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