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01 June 2020
Job ID: BK-218430
Digital Manager - Search

Digital Manager (Search)

Roles and Responsibilities:

  • Committed to respect specific rules to comply with the WHO Code of Breast Milk Substitutes and any related regulations applying locally
  • Being accountable and responsible for safety
  • Lead search strategy planning & execution for all our category & brand portfolios
  • Drive quality & cost-efficient traffic & conversions via effective search strategy & tactics
  • Leverage search & analytics tool to extract insights to fuel business growth and optimize performance not limited to search
  • Concept, execute and measure A/B test to improve channel efficiency
  • Report regularly on the effectiveness of search activities. Make recommendation to agencies and cross functional teams team as to improving performance. Set goals & monitor performances
  • Create a test & learn & scale environment to ensure staying on top of industry and corporate trends. React quickly changes and results to formulate action plans to optimize
  • Responsible for ensuring business leadership know how your effort drive results & where you're making changes to improve outcome
  • Support senior digital manager in planning, implementing and optimizing digital media strategy and campaigns



  • Bachelor or higher in business management, marketing or other related fields
  • 3-5 years of experience in performance marketing & biddable media, category experience is not compulsory
  • Proven SEO and SEM experience and track record
  • Digitally savvy, current on market trends, emerging technologies & exploitable opportunities
  • Highly analytical and data driven
  • Effective communication, presentation & writing skills (English & Thai)
  • Show strong sense of ownership & urgency to drive business beyond its potential
  • Collaborate well with external & internal stakeholders from different functions & background
  • Literacy in AdWords & Google Analytics is a must. Datorama & SEMRush preferred but not compulsory


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Job Details:

  • Five-day work week
  • Performance bonus
  • Flexible working hours

Dumex Limited
URGENTLY REQUIRED!!!! Dumex is an expert in Infant and child Nutrition with a leading market position in formulated in countries such as China, Malaysia and Thailand. Thailand’s production facility consists of sophisticated blending equipment along with pouch filling lines. Dumex processes conform to accredited ISO 9000 & HACCP standards.

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