Under the Marketing Manager and within Dextra global marketing team based in Bangkok, you will be responsible for planning, organizing and rolling out the publishing, emarketing and PR efforts of Dextra. The aim is reaching potential customers and influencers, and boosting cross-sell/upsell within the Dextra distributor network. You will collaborate with international sales teams located on all continents to help acquire world-famous construction projects.
Plan and drive content marketing campaigns to create sales opportunities for sales team worldwide:
Run and optimize corporate website (publishing new content, editing, SEO).
Create and run paid online advertisement campaigns (Adwords, LinkedIn).
Create and run emailing (Dotmailer) and social media campaigns.
Create and run PR campaigns: spread content to external press/websites to raise awareness and drive web traffic.
Track ROI of campaigns, optimize and iterate.
Report to Marketing manager and top management.
Content creation, coordination and optimization
Write, proofread and/or optimize informative and well-targeted marketing written content.
Coordinate assets creation (photos, videos, 3D renders, 3D animations) with designers in marketing team, other departments or suppliers.
Coordinate with web agency supplier for the improvement of Dextra web presence.
Monitor project progress in accordance with marketing release plan.
Identify and coordinate with suppliers for marketing, digital marketing, advertisement, exhibitions, events.
Business intelligence support:
CRM Salesforce: data review, interact with sales teams, customer segmentation, export emailing lists.
Study and maintain competitor and market data worldwide.
Business Intelligence: find project opportunities, rework, inject to CRM and share with sales teams.
Maintain an event/exhibition database: track events worldwide and assess business potential for Dextra.
Master degree in Sales / Management / Emarketing / Marketing.
3 to 5 years of experience in B2B marketing, PR, communication.
Fluent both written and oral. Superior English writing skills.
CMS and web editing experience. HTML understanding a plus.
SEO and/or SEM experience.
Microsoft Office: Powerpoint & Excel in particular.
Dextra Manufacturing Co.,Ltd. The Group: Dextra Group Established in Thailand since 1983 by a group of French entrepreneurs and with operations in Hong Kong, China, India, UAE, USA, France and Brazil, Dextra Group is a world leading manufacturer and distributor of engineered construction products for the building, civil and power industries. In addition to its core business, Dextra Group is also involved in other activities such as forwarding services and distribution of industrial products and equipment in Thailand, and distribution of plumbing products in Hong Kong. Dextra Group has been directly involved in supplying over 6,000 major construction or industrial projects worldwide and currently employs over 800 people and generates a turnover in excess of USD 100 million. The Company: Dextra Manufacturing Co., Ltd. Dextra Manufacturing is a leading manufacturer and distributor of engineered construction products for the building and civil industries. Established since 1983 and well known for its mechanical splicing systems for reinforcing steel bars, Dextra couplers are used every day in high-rise buildings and concrete structures worldwide and have been accredited by major independent regulatory bodies in all continents. ISO 9001 certified since 1996 and becoming the first south East Asian company to be ASME accredited in 2009, the management of Dextra Manufacturing has always put quality first. Thanks to its dedicated team of professionals, Dextra has developed a wide range of technical construction products such as mechanical splicing systems, soil and rock anchorage systems, fibre-reinforced polymer bars, tie rods, architectural tension rods and other specialized construction accessories for formworks and foundation works. Our factory is strategically located nearby Bangkok’s new international airport and the expressways leading to the eastern seaboard and deep-sea port. With a total land area over 13,000 m2 out of which 7,000 m2 are covered, our facilities are fully equipped with machining, threading and forging equipment allowing us to keep full control of our production. Furthermore, we design and manufacture our own site equipment for our range of reinforcing bar splices.
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