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11 September 2019
Job ID: BK-133410
Trade Marketing Manager

1. Retail Category Manager (Trade Marketing)

Reports to:  Retail Category Marketing Manager - Personal Care

Location:     Bangkok, Thailand

Job Summary:  

Own Category growth by Channel,  Category/brand message/Brand communication with shoppers. 

Be responsible for :

  • Growth ideas for responsible categories by channel
  • Guideline for Assortment & Placement & POP / communication in-store
  • Go-to-Market plan/selling story

Role & Responsibility:

  • Develop & implement activity ideas to drive growth for category/brand in each channel.
  • Implement analysis required for category review, by channel
  • Develop Assortment Strategy – by channel.
  • Develop Placement Strategy – merchandising guideline & planogram, by channel & by customer.
  • Adapt communication materials for all touch points.
  • Develop budget guideline – covering brand activity, joint-business-planning/shopper programs. (Allocate in-store investment & media vehicles across customers )
  • Go-to-Market plan - based on input from marketing, develop ‘category/channel-oriented’ go-to-market process & selling story. Also tracking performance of new product launch during the first 3 months.
  • Be a part of joint-business-planning process
  • Internal – customize category/brand insight from Mktg to be ‘by channel’, with adding on growth activity idea. 
  • External - attend the meeting with customer, present Category & Brand growth plan and actively participate in discussion.
  •  Qualification:

    • Work experience in Brand Marketing  Management , and/or Trade Marketing / Shopper Development experience in FMCG sector.
    • Skills in Communication , Influence/Negotiation, Consumer/Customer focussed, Teamwork & Collaboration
    • Consumer & Shopper Insight, Category Management, Trade Understanding
    • Good in English /  Strong English presentation

    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 

    2.Shopper Development Manager (MT)

    Report to : Team Leader (Modern Trade)

    Location:     Bangkok, Thailand

    ** This position is a mixture between Trade Marketing, Channel marketing, Sales data analysis.  You will work as the brain of Sales Team; analyse data & trends, turn insights into business opportunity, engage with customer. 

    Core Responsibilities

    • Own of  shopper/category insight ‘by  customer/channel’
    • Own 5P by customer/channel
    • Work with Sales Team  who execute agreed brand activities and category platforms in own customer/channel


    • Develop Category  Strategy (and channel strategy – for Modern Trade) , including
      • Category objectives & strategies (growth driver) for customer,
      • Tailor 5P Strategy to fit with specific customer
      • Shopper solution / breakthrough initiative
      • Category promo trend review and evaluation.
    • Develop Assortment by customer for Modern Trade, Retail, Supermarket, CVS, Shopper Development Manager with commercial team support
    • Execute ‘at customer level’  each Retail Category Manager –generated  growth activity  idea ie.  provide estimate of premium required
    • Lead & execute for  ‘by-customer’  shopper program -  GTM / selling story  / IMC / KV  & POP development /  ROI evaluation.
    • Conduct Category review  - 2 way.
    • Review category/brand performance vs plan across all KPI ( SOM , Distribution, Sales , Shopper KPIs )  and recommend corrective actions, both internal (via monthly discipline) & external (meeting with customer)



    • Master or Bachelor Degree in business or related field. 


    • Essential: Trade Marketing / Shopper Development experience in FMCG sector
    • Desirable: Channel / Category Management  experience in indirect trade

    Generic Competencies

    • Essential : Communication, Planning & Priority Setting, Teamwork & Collaboration , Influence/Negotiation.
    • Desirable: Fostering Experimentation, Driving Innovation , Strategic Thinking and English proficiency.

    Functional Competencies

    • Essential: Trade Understanding, Data Analytic ,   Category Management, Consumer & Shopper Insight, Promotional Effectiveness , English proficiency.
    • Desirable: Business & Financial Analysis, Supply Chain perspective.



    Apply Now

    Job Details:

    • Five-day work week
    • Performance bonus
    • Medical insurance
    • Life insurance

    Colgate-Palmolive (Thailand) Limited
    Why work with us? Colgate-Palmolive is among the world’s most trusted and recognized brands, serving hundreds of millions of consumers across over 220 countries. A truly global company, we have a world of opportunities and experiences to offer. Every one of our employees plays an important role in ensuring we deliver the quality products consumers rely on to care for themselves and the ones they love. So we recognize that our success is driven by these talented and dedicated Colgate people around the world. And in turn we are dedicated to the success of our people, offering an array of resources to help expand their professional and personal horizons - from stimulating career opportunities and access to world-class training and leadership development programs, to wellness initiatives and opportunities to contribute to the communities where we live and work. We’re committed to helping our people get where they want to go. Explore the world of opportunities and experiences Colgate-Palmolive has to offer you.

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