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18 February 2020
Job ID: BK-190208
Business Development (Shopping Mall Strategy and Concept)


  • Initiate shopping mall strategy and merchandise plan in supporting of shopping mall concept design 
  • Develop feasibility and land analysis for making investment decision
  • Analyze consumer market research, mall traffic and catchment report to understand target consumer behavior for retail strategy development
  • Define target market and customer segmentation of the subject site by analyzing catchment report and consumer research
  • Define Unique Selling Point (USP) of new and major renovation projects (Create “winning strategy”) to be ahead of the competitor.
  • Monitor and analyze customer, market and competitor business and trends for business strategic planning.
  • Collaborate with other department to ensure marketing, design and construction progress.


  • Bachelor's degree or higher in Real Estate, Architecture, Marketing, Economics or related fields.
  • Minimum 5 years’ experience in Business Development, Conceptual Design, Feasibility, Marketing or related fields.
  • Experience in Shopping Mall, Property Development and Retail is a plus.  
  • Strong creative and strategic thinking, detail oriented and problem solving skill.

Interested applicants are invited to apply in person or send application with full resume indicating and experience, transcript, expected salary and recent photo to address below or click Apply from this page.

Central Pattana Public Company Limited

10 Floor, The offices at Central World,

999/9 Rama I Rd. Patumwan, Bangkok 10330 Thailand

Tel: 02-667-5555 Ext 1704 – 1709

Website :

Only short-listed candidate will be notified

Apply Now

Job Details:

  • Five-day work week
  • Performance bonus
  • Medical insurance
  • Dental insurance
  • Life insurance

Central Pattana Public Company Limited
Central Pattana Public Company Limited (CPN) Thailand’s No.1 shopping center and retail developer Central Pattana Public Company Limited (CPN) is Thailand's largest retail developer with over 30 years of experience. CPN is currently managing 29 shopping centers, 7 office buildings, 2 hotels and two residential projects all these projects span over 4.7 million square metres. The company is the leader in the retail development and management sector with the biggest share of Bangkok’s retail market at 22%.

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