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13 November 2019
Job ID: BK-150411
Trade Marketing Manager/Supervisor (MT/TT)

Ensure BRT’s leadership position in MT/TT by developing and executing best-in-class channel marketing strategy and programs in both on- and off-trade, to maximize delivery of company EBIT target

  • Work with Brands and Sales Dept to ensure business unit volume and profit objectives are met
  • Develop consumer, customer and channel insights
  • Develop and deliver channel vision, objectives, strategy
  • Develop and manage the 12 month planning cycle from idea conception, pre-evaluation, execution, tracking to post evaluation. Plan Channel activities that ignite the needs of brands, consumers and customer
  • Oversee Sales briefing process for all activity
  • Generate ROI pre and post evaluations for all activities
  • Manage investment maximization strategy-geographically and by channel.
  • Other tasks assigned
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Job Details:
  • Employment Type:
    Full Time
  • Career Level:
    Middle Level
  • Required Qualification:
  • Required Experience:
    3 years
  • Company Industry:
    Food and Beverage / Catering
  • Location:
    Dusit, Bangkok, Thailand
  • Salary:
    Salary negotiable

Boonrawd Brewery Co., Ltd.
Boonrawd Brewery Co., Ltd. Founded by Phraya Bhirom Bhakdi in 1933, the privately-owned company has matured and developed over the years into an industry leader with a total annual production capacity of 1 billion liters. Boon Rawd Brewery is Thailand's first and largest brewery, which markets its products under the "SINGHA" brand name. The company operates 3 Breweries and 6 Factories located in strategic regions of Thailand. Boon Rawd strength stems from the ability to combine the abilities to produce the finest beer and extensive distribution network to serve the customers. The production process is backed by state-of-the-art technology and production equipment. Achieving ISO 9002 not only reflects the management strong commitment to quality and the high standard of the manufacturing process but also ensures international recognition for the company's products. Boon Rawd continually seeks new business opportunities within both the domestic and international markets. Domestically, the company has expanded its product line to cover different product category ranging from Beer, Soda Water, Drinking Water, Ready to Drink Fruit Juices to Ready to Drink Coffee and Tea lines. Internationally, aside from worldwide exportation of Singha Beer, Boon Rawd has acquired two Breweries in Germany and entered into a joint venture in China to establish a production base for the European and Asian Markets. As an integral part of the Thai society, Boon Rawd actively participates in Sport Sponsorships, Cultural Events, Traditional Festivals and granting of Educational Scholarships. Singha

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