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23 July 2020
Job ID: BK-233460
Head of Marketing


  • Male or Female.
  • Bachelor's degree up in related field.
  • Good command in English communication.
  • Marketing 360 ํboth of above and below the line.
  • Experience in Fashion Retailer is preferable.


Job Details:

General Marketing Communications 

  • Full responsibility and accountability for the Marketing budget (Advertising 630)
  • Supervise and direct the workflow of marketing team by assigning job tasks, facilitating interdepartmental communications and managing external communications.
  • Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
  • In consultation with the commercial team, responsible for supporting the development and execution of strategic marketing communications plans and activities, including the management of the marketing calendar, promotional activities, in-store POP, special events, and branding activity
  • Lead the creation of internal communications (Bata Society Newsletter, Bata World News, etc) and external press releases and communications.
  • Approves disbursement of giveaways (GWP)
  • Recommends and initiates new solutions, foster innovations and ideas toward process and workflow improvement goals.
  • Maintains a high level of proficiency in the use of MS office suite of products including Excel, PowerPoint, MS Outlook and Adobe suite.
  • Is a key strategic business influencer by staying up-to-date on industry and fashion trends.

Online/Digital Marketing 

  • Devise strategies to drive online traffic to the company website.
  • Develop and conceptualize strategic digital marketing campaigns to drive customer to both store and online channel.
  • Oversee the social media strategy for the company.
  • Manage online brand and product campaigns to raise brand awareness.
  • Oversee the redesign of the company website.
  • Responsible for overall budgetary control of all digital marketing
  • Evaluate customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of development in digital marketing.

Visual Merchandise 

  • Support the planning and execution of all visual directives and brand concepts (Monthly Plano gram, regular store/market visits, etc)
  • In partnership with Visual Merchandise Supervisor, collaborate with Retail Operations leadership and Store Managers to integrate both operational and visual objectives into daily operations.


  • Oversee the strategic direction and implementation of the program.


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Job Details:

  • Five-day work week
  • Overtime pay
  • Performance bonus
  • Free shuttle bus
  • Transportation allowance
  • Medical insurance
  • Dental insurance
  • Life insurance

Bata (Thailand) Limited
URGENTLY REQUIRED !!! Bata (Thailand) Limited is part of worldwide Bata Shoe Organization (BSO), which was founded in 1894. Bata is the world's largest manufacturer of footwear. In Thailand, Bata was founded in 1929 having more than 270 stores, and 1,000 dealers. To support the growth of business, we are currently seeking the qualified personnel to fulfill the following positions:

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