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29 May 2020
Job ID: BK-218111
Strategic Marketing Officer

Responsibilities 

  • Set specific marketing goals
  • Define clear target market, segmentation, and brand positioning
  • Formulate marketing strategy that align with business targets
  • Manage and control A&P budget
  • Build brand equity and lead all business units to achieve sales, and profit target
  • Analyze market and competitors
  • Forecast market trends and new opportunities
  • Identify customer needs and behavior to increase lifetime brand loyalty
  • Initiate, develop, execute, and monitor promotions and marketing activities
  • Work closely with Sales, Marketing Communication, and Visual Merchandising teams
  • Provide campaign insights for strategy and planning improvements

Qualifications and Requirements

  • Bachelor’s degree in business administration, economics or related fields
  • At least 2-3 years of work experiences in the related field preference
  • Ability to manage expectation and communicate effectively both in Thai and English
  • Competence in MS Office programs, specifically Word, Excel and PowerPoint
  • Proactive and creative approach mindset
  • Good communication and interpersonal skills and excellent team player, with a flexible and open-minded attitude
  • Ability to work within tight deadlines and under pressure
  • Willingness to travel for field work on a regular basis with long stay
  • Understand Social Enterprise concept or have working experience with SE is an advantage
  • Strong logical thinking and problem-solving skills

Learn more about us:

Head  Office : 1339 Pracharat 1 Road,Wongsawang,Bangsue Bangkok 10800

Tel 0-2587-0198 - 200  # 211,213 (HR. Department)

Company profile :  http://www.paco-group.com/Home/58cf968b55cbb8845307b8c7

Facebook PACO-Group : https://www.facebook.com/pacopile/

Facebook PacoHR : https://www.facebook.com/PacoHumanResources/

Apply Now

Job Details:

The Pathumthani Concrete Co., Ltd.
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