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21 May 2020
Job ID: BK-215767
Head of Go-To-Market (International Markets) – Food & Beverage Products
Job Descriptions:
  • Being responsible for the overall aspects of Go-To-Market leadership for beverage & snack products. Focusing on international markets (ASEAN) in both GT and MT channels.
  • Taking roles as a key part of the company’s growth strategy and being responsible for working at a strategic level to help grow the company’s sales volume & profitability effectively.
  • Managing and leading regional RTM (route to market) strategies.
  • Defining category trade marketing KPIs across all product categories and ensuring sales and distribution model in line with company strategies.
  • Executing and evaluating RTM performance on distributor infrastructure.
  • Developing Annual Business Plan for RTM implementation in conjunction with commercial team and sales/business development team.
  • Building RTM capabilities and processing implementation as well as long-term partnerships with customers to drive margins and meet company objectives.
  • Keeping continuous analysis of the competitive and customer position in the country, and working together with sales to develop long-term trade marketing actions and strategies.
  • Aligning and leading cross-functional units across Marketing, Sales, Operations, Category Management, Trade, and Business Management to commercialize existing & new products, ensuring effective speed to market.
  • Initiating, reviewing and managing various sales and operational strategies to keep in line with company’s best practice, and maintaining efficiency in various international markets.
  • Undertaking constant competitor analysis as well as updating marketing data, gathering new business intelligence in order to create and implement solutions.
  • Overseeing Go-To-Market team and reporting directly to the Global Business Director.
  • Male or female, age 38 years above with a mature, professional and pleasant personality.
  • Master’s or higher degree in Business Administration, International Business Management, Marketing, Finance and related field.
  • Must be excellent English communication, both verbal & written.
  • At least 15 years of relevant commercial experience in the FMCG international market (ASEAN), both GT and MT channels and must been in the leadership roles with experience of team management.
  • Experience in Beverage industry is preferred.
  • Must be a well-rounded experience, able to understand and have the vision of front-line sales operation, Go-To-Market capability, distributor partnership management, etc.
  • Possess excellent analytical skills, effective communication ability, and excellent people management skills.
  • Strong interpersonal skills, innovative attitude, flexible, proactive, service-minded and a strong team player.
  • Very good quantitative and qualitative analytical skills.
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Job Details:

PRTR Recruitment & Outsourcing
Since PRTR’s establishment in Thailand in 1990, we have been a part of a roller coaster ride called Thailand's economy. We have witnessed the highs of the property boom, the collapse of the currency, the pain Thailand suffered facing up to the stringent demands of the IMF, the demise of the American mortgage market, Thailand’s ongoing political power struggle and the recent devastating floods. We are now playing our part in Thailand's future, which will see a steady annual growth, improved health and welfare services, a decrease in poverty, an increasing domestic demand from a growing middle class and a business environment that dictates transparency and increased honesty.   We currently have 5 offices in Bangkok and 2 offices in the Eastern Seaboard of Thailand employing a total of 232 staff with a further 41 staff supporting our client partners at their locations in Thailand. Our plan is for PRTR to become Thailand’s most successful recruitment, staff outsourcing and business process outsourcing services group of companies.  

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