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04 June 2020
Job ID: BK-219399
Head of Ad Performance & Optimization

The Head of Advertising Performance & Optimization is primarily in charge of leading the advertising performance team and also in charge of the production and development of the advertising.


He/She is responsible for deploying ad campaigns for the business into the market on various platforms inclusive of digital and broadcast platforms. The Head of Advertising Performance & Optimization leads advertising innovation and process improvement.

Leadership/Supervisory Role:

  • Manages the advertising operations team by overseeing scheduling, production, and implementation of all advertising programs and campaigns in order to ensure accurate and timely execution of these programs.
  • Ensures the smooth execution of the day-to-day activities within the department.
  • Leads innovation for the rest of the team, enabling constant improvement in performance

Strategy:

  • Provide the strategic development within the business, where he/she deploys sophisticated ad campaigns, programs, tools, and platforms that are best suited for the business.
  • Uses data sets from existing campaigns for upcoming campaigns which guarantees continual improvement in the advertising operations department, in turn leading to the achievement of sales objectives and the achievement of the business’s overall targets.

Analytics:

  • Plays an analytical role, where can analyzes data, prepares recommendations, and performs periodic optimizations for the purpose of ensuring advertising campaign success rate.
  • Reviews dashboards and ad campaign performances in order to generate reports and come up with informed, fact-based solutions that efficiently increase the performance of the business’s campaigns.
  • Be a troubleshoots numerous tracking problems, develops solutions, and documents internal procedures for junior personnel and collaborative personnel to adhere to in the execution of departmental duties.

 

Required Qualifications

Experience:

  • At least 5 years of working experience in an advertising operations , preferably as a senior advertising operations manager.
  • Able to demonstrate experience successfully, monitoring and managing advertising campaigns
  • Have experience troubleshooting ad serving technical issues, for example, delivery investigation and third party media issues inclusive of the identification of several tag types, e.g. HTML and JavaScript, and potential issues associated with each. A suitable candidate will also already have knowledge of the business’s competitor products, data vendors, industry, third party technology, and market trends.

Tools /Software:

  • Google Analytics, Google Ads, Facebook Ads, Google Data Studio, Super metric, MS Excel, which are necessary

 

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Job Details:

Benefits:
  • Five-day work week
  • Performance bonus
  • Flexible working hours
  • Work from home
  • Education allowance
  • Medical insurance
  • Dental insurance
  • Life insurance

Heroleads (Thailand) Co., Ltd.
Leading Digital Performance Marketing Agency History Heroleads originated 2010 in Germany and grew with its proprietary performance marketing platform into 7 countries with over 100 heroes worldwide. By utilising social media, pay-per-click, programmatic display advertising and data analytics we generate measurable business success, such as signups, leads, walk-ins and engagement rates which lead to sales and increasing profits.   With our German-engineered technology platform and an industry-leading team of digital marketing experts, Heroleads delivers highest standards in digital marketing solutions, maximising ROI. 2017 Heroleads became official Google Premier Partner and is continuously setting new standards in marketing technology and customer satisfaction. Our clients Consist of most prominent national and international brands such as Four Seasons, Dumex, Hello Kitty, Bosch, Pantip, Sansab, Romrawin, JLL, LH Bank etc. Our vision To transform Thailand's economy into the digital era by providing innovative digital technology solutions and capitalising on education. Our environment Dynamic, International, Innovative, Assertive and Entrepreneurial Quotes from the Founders Tim Roemer, Managing Director at Heroleads: "The future of digital marketing will be dominated by the ones who own and utilise data most-intelligently in order to predict where, when and how users most likely turn into customers. This is why we have developed HeroIntelligence - our proprietary Data Management Platform and AI-driven Data Analytics Center” Carlo Herold, Managing Director at Heroleads: "Our aim is to bring customer acquisition to a point, where our customers can simply welcome a newly acquired customer that was identified, pre-qualified, and delivered by Heroleads through the internet. We don’t just run campaigns - but we deliver end-to-end results, and we can prove that!“   If you look forward to taking on a career in a vibrant, fast-growing company that transforms talented people into Heroes this opportunity is for you!

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