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About the role

We are looking for a Product Marketing Executive – Bicycle to join our Bicycle Product & Marketing team.

This role supports the development, commercialization, positioning, and launch of our bicycle product portfolio across different brands, product segments, and special projects.

You will work closely with Product Managers, R&D, Sales, Marketing, Graphic Design, Customer Service, international customers, distributors, suppliers, influencers, and industry partners.

The ideal candidate is a strong communicator with good marketing and commercial sense, excellent English communication skills, strong coordination and project management abilities, and a willingness to learn technical products.

You do not need to be an engineer or a bicycle expert. Product knowledge can be learned. We value your ability to understand customer needs, analyze information, communicate clearly, coordinate people, and drive projects forward.

Key responsibilities

• 1. Product Lifecycle Support

  Support Product Managers throughout the product lifecycle:

  Consumer Need → Market Insight → Product Concept → Product Specification → Sample & Testing → Product Positioning → COGS / Price → Launch → Sales Performance → Feedback & Improvement

  * Research consumer needs, market trends, competitors, and industry developments.

  * Support Product Managers in developing product concepts and specifications.

  * Coordinate product samples, testing, feedback, revisions, and approvals.

  * Support product positioning, target customer definition, and key selling points.

  * Work with relevant teams on COGS, pricing assumptions, and commercial feasibility.

  * Coordinate product launch preparation with Sales, Marketing, R&D, and other functions.

  * Track sales performance and collect customer/market feedback after launch.

  * Identify opportunities to improve existing products or develop new products.

  2. Product Research & Product Management Support

  * Research bicycle products, competitors, technologies, market trends, and customer needs.

  * Collect, organize, and summarize product information for Product Managers.

  * Prepare product comparisons, presentations, product summaries, and supporting materials.

  * Research new product opportunities and potential market segments.

  * Coordinate product samples for Product Managers, customers, distributors, and relevant industry partners.

  * Collect feedback from customers, riders, distributors, and industry professionals and communicate insights to the Product team.

  3. Product Portfolio & SKU Analysis

  * Understand the company’s bicycle portfolio across different brands, price levels, categories, and SKUs.

  * Support analysis of SKU contribution, sales volume, product mix, and positioning.

  * Help identify the role of each product, such as Hero, Core, Entry, Premium, or Strategic SKU.

  * Support evaluation of how new products fit into the existing portfolio.

  * Identify product gaps, opportunities, and potential cannibalization.

  4. Product Launch & Commercialization

  * Support product launches from product readiness through market launch.

  * Coordinate with Product, R&D, Sales, Marketing, Graphic Design, and Customer Service.

  * Prepare product information, key selling points, product presentations, sales materials, and launch communication.

  * Translate product features into clear customer benefits and commercial messages.

  * Ensure product information is accurate and consistent across communication channels.

  * Track launch timelines and follow up with relevant teams.

  5. International Customer & Sales Support

  * Communicate directly in English with international customers, distributors, suppliers, and business partners.

  * Understand customer requirements and coordinate internally to find appropriate product solutions.

  * Support Sales with product information, product comparisons, presentations, FAQs, and selling points.

  * Help Sales communicate:

      * What the product is

      * Who the product is for

      * Why customers should buy it

      * Why customers should choose our product

  * Collect customer feedback and communicate it back to Product and R&D teams.

  6. Product Development & R&D Coordination

  * Act as a bridge between market/customer requirements and Product/R&D teams.

  * Communicate customer and market needs clearly to R&D and Product Managers.

  * Coordinate product samples, testing, revisions, specifications, and development milestones.

  * Follow up development progress and highlight potential delays or issues.

  * Support R&D with competitor, market, customer, and product information.

  * Help ensure products are developed according to actual market needs.

  7. Project Feasibility & Commercial Analysis

  Support Product Managers in evaluating new product and project opportunities, including:

  * Target customers and markets

  * Expected sales volume

  * SKU contribution

  * Price positioning

  * COGS and margin assumptions

  * Required resources and investment

  * Manufacturing feasibility

  * Project timeline

  * Risks and commercial opportunities

  Prepare analysis, recommendations, and presentations to support business decisions.

  8. Product Marketing & Industry Activities

  * Support product positioning, product communication, promotions, and marketing activities.

  * Work with Marketing and Graphic Design teams to develop product-related communication materials.

  * Research relevant cycling influencers, KOLs, athletes, riders, industry experts, and cycling organizations.

  * Support product seeding, product testing, sponsorships, and industry activities.

  * Collect insights from the cycling community to support product and marketing decisions.

  9. Project & Timeline Management

  * Maintain project timelines, action lists, and follow-up schedules.

  * Coordinate multiple products and projects simultaneously.

  * Proactively follow up with relevant stakeholders.

  * Identify delays, risks, and issues early and communicate them to responsible teams.

  * Take ownership of assigned tasks and ensure projects move forward according to agreed timelines.

About you

* Bachelor’s degree in Marketing, Business Administration, International Business, Communications, or related fields.

* 1–3 years of experience in Product Marketing, Marketing, Product Coordination, Sales Support, Project Coordination, or related roles.

* Good command of spoken and written English.

* Comfortable communicating directly with international customers and business partners.

* Strong communication, coordination, organization, and follow-up skills.

* Good understanding of Marketing and Commercial concepts.

* Able to analyze information and turn it into clear recommendations, presentations, or action plans.

* Able to work effectively with multiple departments and stakeholders.

* Strong ownership and ability to manage deadlines.

* Good skills in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.

Preferred Qualifications

* Experience in Product Marketing, Consumer Products, Sporting Goods, Bicycle, Automotive, Motorcycle, or Manufacturing industries.

* Experience in market research, competitor analysis, product positioning, or product launches.

* Experience working with international customers or distributors.

* Experience coordinating product samples, product testing, or product development projects.

* Interest in bicycles, cycling, sports, or outdoor products.

* Experience working with influencers, KOLs, athletes, sponsorships, or industry communities.