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21 January 2019
Job ID: BK-32536
Marketing Product and Brand Campaigns - Automotive industry (80K)


  • Identify specific marketing goals and objectives, and drive the marketing strategic messages for the SEA.
  • Plan and manage marketing campaigns in line with global focus and aligned with business goals.
  • Develop all Classical Advertising, Online, CRM and retail packages and media planning strategy for marketing campaigns including media buy and supporting marketing countries on their local execution.
  • Work with media agency and manage internal processes for efficient media booking on time.
  • Monitor market trends, consumer behaviors and competitors’ activities to identify opportunities and key challenges. Work closely with Operations Team SEA and CRM team in capitalizing on database to plan and implement effective communication strategy.
  • Reporting on campaign results, KPIs, and compilation of Marketing reports and presentations.
  • Develop product literature in cooperation with product management team and finalize the catalogs with GMs.
  • Ensure a synergy effect for SEA countries in the usage of advertising materials. Share materials, concepts, ideas to optimize time and efforts of Thailand and Vietnam.
  • Lead and supervise 3rd parties, agencies, marketing partners in campaign activities and ensuring the brand concepts and standards are in line with global guideline and brand identity.
  • Process internal PR/ PO for all creative jobs and media bookings.
  • Support on brand strategies   to strengthen communication to current and new target group.
  • Manage brand platforms in alignment with strategy, business goals and brand message
  • Communicate monthly with Overseas the status on brand campaigns and consults Overseas on major projects.
  • Align budget within Marketing HUB team.
  • Plan for yearly campaign budget with a detailed activities breakdown.
  • Track and monitor budget tracking and provide monthly updates on expenditure and planning.
  • Allocate budget based on sales objectives for tactical campaigns.
  • Identify saving potential cost and resources by binding similar marketing activities under same platforms, agency or by adapting projects where possible.


  • Strong academic qualifications with master or bachelor degree in business or marketing field.
  • At least 5 years’ experience in marketing area (International experience preferable).
  • Experience in marketing for automotive industry is preferable.
  • Strong analytical skills with the ability to transfer a research perspective or customer insights into practical business considerations.
  • Product knowledge: understanding of product characteristics and ability to transpose them into marketing strategies.
  • Sales understanding – develop tactical marketing campaigns in correlation with sales objectives.
  • Understanding of marketing particularities as marketing mix, budgeting, media landscape and planning. 
  •  Familiar with strategic oriented marketing budget planning and budget controlling.
  • Good communication and interpersonal skills.
  • Good team player with strong leadership skills.
  • English proficiency at Common European Framework Reference (CFER) scale "C1" (equivalent to IELTS 6.5-7, TOEFL 637-677) is mandatory. The evidence must be shown

Interested candidates should submit application letter in English with resume and recent photo enclosed via "Apply Now"

RSM Recruitment (Thailand) Limited.
26th Floor, Sathorn City Tower
175 South Sathorn Road, Thungmahamek,
Sathorn, Bangkok 10120

Please apply sending C.V’s in WORD format’ ‘We only accept C.V’s in Microsoft WORD format, thank you.

Job Details:

RSM Recruitment (Thailand) Limited
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RSM Recruitment (Thailand) Limited. is a member of RSM International, the world's seventh largest worldwide network of independent accounting, business advisory and consulting firms driven by a common vision of providing high quality professional services.  RSM is represented by more than 32,000 professionals in over 700 offices in 102 countries. RSM International provides a full range of services to companies designed to remove barriers to success with results-driven-efficiency. At RSM Recruitment (Thailand) Limited. we know that finding and retaining good people is one of the most challenging tasks a company faces. With this in mind, we are constantly looking for candidates whose work experience, knowledge and personality match our clients existing and future vacancies.