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30 August 2019
Job ID: BK-128306
Senior Executive, Social Media & Content Editor

Role Purpose:

Be responsible for creating and producing the content on social media, website, email marketing, e-newsletter, SMS, TVC, Radio and PR content for the marketing team in Thailand. Develop and implement a comprehensive social media strategy to increase brand awareness, brand consideration and traffic to the website.

Key Responsibilities:

  • Develops a social media strategy and implements social media campaigns, including budget planning, content ideation and implementation schedules.
  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page in Thai and English, blog content, facebook, Line, Instagram and Pantip.
  • Ensures brand consistency and compliance to regulation in marketing and social media content by working with other departments, including marketing, underwriting, compliance, contact centre and claims department.
  • Identify customer behaviours through the analysis of interactions, visits and conversion. Use this information to create comprehensive reports, driving insights to improve future marketing strategies and campaigns.
  • Researches, monitors and benchmarks all social media activity of company competitors and make recommendation on action monthly, quarterly and annually.
  • Reports progress to Brand Manager and leadership team by weekly and monthly
  • Suggest and implement new features to develop brand awareness, engagement, conversion, promotions and competitiveness
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Provide guidance to marketing team members and others on social media implementation best practices and strategies
  • Collaborate within marketing and with several other departments to create campaigns that support new product and feature launches, achieving the launch objectives.


  • Degree in marketing, communication or any related fields
  • At least 3 years of work experiences in social media.  Desirable experiences are a fast-paced environment
  • Hands on experience using social media for brand awareness
  • Familiarity with graphic design and publishing tools (Photoshop, Illustrator, WordPress and HTML)
  • Experience in using Harmony (email), Kentico (CMS) and Maxymizer (A/B test) is a plus
  • Extensive experience with Google Analytics, social listening tools and Facebook Insight
  • An ability to identify target audience preferences and build content to meet them
  • Good communication skill in English & Thai, both written and verbal
  • Excellent multitasking skills
  • Demonstrated behaviours in line with Bold, Bright & Direct values


At DirectAsia Thailand, we offer an attractive remuneration package, fun and lively work environment.


To apply for this role, please submit your resume with expected base salary online (by clicking on 'Apply Now').  We thank to all interested applicants, but only shortlisted candidates will be contacted for an interview.

Apply Now

Job Details:

  • Five-day work week
  • Performance bonus
  • Medical insurance
  • Dental insurance
  • Life insurance

Direct Asia (Thailand) Co., Ltd.
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