งาน ขาย บริการลูกค้า พัฒนาธุรกิจ 1,903 ตำแหน่ง

Roles & Responsibilities

• Manage strategy and day-to-day activities of CRM team to increase customer engagement and revenue.
• Collect, analyze, and report on customer data.
• Forecast and optimize promotions and outreach, working with marketing.
• Analyze data to segment customers and reach out in appropriate ways.
• Working closely with the sales and marketing to provide guidance on how to maximise current and prospective relationships through the use of the CRM.
• Ensure the CRM provides an effective sales funnel and efficient sales process.
• Analysis of the current CRM and ensuring it’s fit for purpose and the goals of the organisation.
• Define requirements for effective use of the CRM and its infrastructure.
• Making sure the CRM is customer focused and working to maximize its effectiveness for sales and distribution.
• Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
• Planning, managing and delivering multi-channel, digital CRM marketing campaigns.
• Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
• Ensure return on investment through KPI’s and performance metrics.
• Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.

 Qualifications

• At least 5 years’ experience in BI/Data analytics
• BS in Mathematics, Economics, Computer Science, Information Management or Statistics
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Advanced knowledge and understanding of Data Warehouse concepts is needed
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Adept at queries, report writing and presenting findings
• Excellent command in English
• Ability to effectively communicate information and ideas in written and verbal format to board level, and build and maintain relationships