10 April 2019
Job ID: PH-1274
Digital Marketing Executive

JOB SUMMARY

eCommerce and Digital sits at the intersection between Marriott International’s eCommerce, marketing, and global distribution strategies. This role helps their property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. eCommerce and Digital serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Digital Services team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.

CANDIDATE PROFILE 

Education and Experience

Required:

  • 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

  • 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution

  • Executes appropriate on-strategy eCommerce priorities and tactics.
  • Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.
  • Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
  • Manages budgets for eCommerce activities.
  • Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
  • Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

Digital Acquisition Marketing

  • Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
  • Works with regional eCommerce team to optimize Paid Search performance.
  • Manages the PLUS Platform for participating hotels in the area/cluster.
  • Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
  • Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
  • Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization

  • Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
  • Serves as the EPIC/Vignette administrator for the hotel(s).
  • Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.
  • Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).
  • Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
  • Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAs and Meta Search Channel Optimization

  • Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.
  • Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
  • Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
  • Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
  • May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
  • Builds strong domestic relationships with the top 2-3 OTA partners.
  • Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership

  • Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
  • Develops the offer landing page on Marriott.com for cluster offers.
  • Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
  • Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

Opening Hotel Support

  • Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.
  • Sets up the Marriott.com Hotel Web Site.
  • Activates the hotel for sale on approved OTAs.
  • Shop hotel to verify M.com and OTA rates are set up correctly.
  • Work with brand marketing team to position the hotel on digital channels.
  • Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.
  • Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.
  • Creates online press releases and helps with property SEO to drive awareness to hotel.
  • Helps set digital sales goals for new opens in partnership with sales and revenue management.

eCommerce Communication and Training

  • Uses the eCommerce Resource guide.
  • Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy. 
  • Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams.
  • Serves as cluster-level point-person for Marriott’s eCommerce strategy.
  • Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels. 
  • Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
  • Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels.
  • Develops other cluster-level eCommerce communications, as appropriate.
  • Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.

MANAGEMENT COMPETENCIES

Leadership

  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.   
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

  • Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.  
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

  • Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
    • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
    • Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
    • Sales Ability:  Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
    • Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty.
    • Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
    • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Interested candidates are invited to email a full resume,

and enclosing a recent photograph to:

JW Marriott Phuket Resort & Spa231 Moo 3, Maikhao, Thalang, Phuket 83110 ThailandTel: +66 (0)76 338 000, Fax: +66 (0)76 348 354

Job Details:

JW Marriott Phuket Resort & Spa
URGENTLY REQUIRED !!! Where life just keeps getting better Welcome to Marriott International, Inc. You've found a place where you define what success means to you, and we help make it happen. It's where you'll be given the building blocks you need to forge a challenging new path, the hotel jobs/opportunities you want to expand your skills, and the benefits that let you live the life you want. You'll work alongside co-workers who share your enthusiasm about your hotel employment with Marriott. And you'll discover hospitality jobs that offer growth and promotions that will let you experience the career of a lifetime. Whether you’re applying for your first hospitality job or you are a career professional, Marriott offers success you can experience. Join us. We're Marriott.

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