Marketing / Public Relations Jobs in Pathumthani 11 Jobs

About the role

We are looking for a CRM Marketing Officer to manage day-to-day CRM marketing and lead management activities through HubSpot. This role will be responsible for managing leads from initial acquisition through segmentation, nurturing, follow-up, automation, and conversion monitoring. You will work closely with Marketing, Sales, Admission, and other related teams to ensure that leads are properly managed throughout the journey from Lead → Application → Payment → Enrollment.

Key responsibilities

• Manage leads generated from websites, forms, campaigns, inboxes, events, and other channels, ensuring that CRM data is accurate and lead statuses and journeys are properly maintained

• Segment leads based on interests, faculty/program preferences, intended intake year, source, and behaviors to deliver relevant and targeted communications

• Set up and manage emails, workflows, automations, lists/segments, and triggers in HubSpot, including quality checks before campaigns go live

• Identify and monitor high-intent leads, such as applicants who have not yet made payment, scholarship prospects, undecided students, or highly engaged leads, and coordinate with Sales, Admission, and Digital Marketing teams for follow-up actions

• Monitor duplicate records, missing data, properties, sources, and lead statuses to maintain accurate and reliable CRM data for analysis and decision-making

• Prepare weekly reports and dashboards to track performance across the funnel from Lead → Application → Payment → Enrollment, including conversion performance by campaign, form, source, faculty, and segment

• Identify low-converting segments or stalled leads and recommend actions to improve performance, including changes to segmentation, messaging, workflows, follow-up processes, or A/B testing

• Collaborate closely with Marketing, Sales, Admission, and other relevant teams to ensure effective lead handover, follow-up, and CRM processes

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• Experience in CRM, Digital Marketing, Marketing Automation, Lead Management, or Data Marketing

• Experience with HubSpot is highly preferred

• Good knowledge of Excel / Google Sheets and data management

• Basic understanding of customer journeys, lead funnels, and conversion

• Strong attention to detail, particularly in data management and campaign/workflow setup

• Good coordination and follow-up skills

• Comfortable working with data and able to turn insights into actionable recommendations