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19 October 2019
Job ID: CH-10985
Cluster Director of Sales and Marketing


To maximise and drive sales and marketing performance for the Hotel. Align, communicate and drive actions through the business across all financial quarters. Implement and KPI all key accounts directly responsible for the hotel.

To implement, monitor and evaluate the hotel’s marketing communications strategy, including advertising, promotions, public relations, graphics and collateral, so as to support the marketing objectives for the hotel and maximize the hotel’s positive exposure in local, national and international markets.   All work is carried out in line with the hotels Standard Operating Procedures, the annual Business Plan and Cross Hotels and Resorts guidelines and service concepts.

Maintain an effective department as measured by the Balance Scorecard in the four key areas: Customer, People, Quality, Profit. Leads the development and execution of strategic Sales and Plans and initiatives that maximize profitability for the hotel in order to achieve budget, revenue and market share targets.



  • Adopt, implement and live the Brand Core Values of your specific property Brand: X2 Hotels & Resorts, X2 VIBE and AWAY Resorts on an everyday basis, linking all Resort initiates back to the brand values.


  • Responsible for recruiting and identifying candidates for sales positions.
  • Assigned portfolio/segment for Corporate and MICE for all source markets.
  • Responsible for all strategies and action plans for Key Accounts, tactical promotions, and communication.
  • Planning, implementing and monitoring of sales call plans (no of calls to be determined by segment/portfolio), maintaining call notes, ensuring follow up and account management.
  • Responsible for updating the General Manager on business opportunities, market trends, competitor activities etc.
  • Ensure all contracts are negotiated & issued according to the Cross Hotels and Resorts Supplier Friendly terms, using the official Cross Hotels and Resorts Contract templates.


  • To be responsible for driving all marketing activity in the hotel and have a detailed marketing plan in place.
  • Meet monthly with the appropriate hotel team members mapping out 30, 60, 90 day strategies, tactics, actions that are required to achieve the goals of the business
  • Have knowledge of the hotel budget and plan marketing activities with a goal of supporting achievement of financial targets.
  • Ensure a solid advertising and promotions action plan is created with a realistic budget.
  • Set up and manage a client base of relevant PR and Media contacts, ensuring constant contact including entertainment.
  • Effectively promote the hotel to its positioning as required
  • Champion, produce and roll out corporate and regional initiatives and services at hotel level.
  • Produce a central communication strategy and activity PR plan that integrates all aspects of the business development function.
  • Coordinate with the printing, design as well as adherence to the corporate guidelines for all printed materials of the hotel.
  • Drive all e-Commerce activities.
  • Supervise all Social Media activities.

How to apply:

Interested applicants are invited to e-mail your full resume, including present and expected salary, details qualifications and experience with a recent photograph for our consideration to Human Resources Department as per Location details above.

Date : 05/09//2019

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Job Details:

Habitat Hospitality Co., Ltd.
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