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25 May 2020
Job ID: BK-216703
Campaign Management Executive

Critical Tasks and Expected Contributions/Results:

Campaign management:

  • To quarterly update Partnership Framework in 2 sections – Support and Operations Contact and Reporting Framework.
  • To conduct Kick-off meeting with both internal and external parties to brief the launching campaign and make sure the campaign run smoothly.
  • To do minute of meeting and follow up until task complete in timely matter.
  • To efficiently use project tracking to ensure the completion of the launching process.
  • To effectively follow up, monitor, coordinate, supervise and push related function to meet the committed timeline.
  • To obtain campaign approval of all the Marketing activity from key internal/external stakeholders prior to the campaign implementation to ensure all campaign activity meets benchmarks.
  • To effectively and timely prepare, monitor and provide reports to both internal and external parties with analysis and action plan.
  • To conduct a post campaign launch analysis covering the product and channel performance.
  • To be able to use the experience and key learning from the previous campaign to give recommendations for the new campaigns launching
  • To assist ARM to monitor campaigns performance
  • To be able to present campaign performance and provide feedback and in depth analysis with action plans to internal and external parties, this includes monthly performance with business partners and other business meetings.
  • Support ARM in business reviews and data preparation with campaigns analysis.

Operational Steadiness:

  • Facilitate a smooth running of the business operations of both business partner and internal departments.
  • To be responsible for all Leads Management duties: leads selection criteria, leads cycle, call codes in CITAS, lead file format, leads follow up and leads analysis and lead deletion, adding hotlist etc.
  • To coordinate with internal departments and business partners to resolve issues such as complaints, claims, cancellation, billing and payment difficulties etc. 
  • Handle day-to-day operational issue
  • To be able to suggest any operation issue to improve port operational process
  • Assist Business partner and arrange Call Monitoring session.

Relationship Management:

  • To build and maintain excellent working relationships with internal staff. This includes gaining an in-depth knowledge of the business to ensure that all relationship management procedures are communicated and followed.
  • To build and maintain relationships with BPs to ensure good teamwork and support.

Experience/Knowledge Requirements:

  • Bachelor's Degree in related fields / fresh graduates are welcome
  • Preferably 2-3 years experience in handling project management tasks, delivering detailed project follow up to ensure tasks accomplishment within preferred dues
  • Previous experience of project coordinating function
  • Qualification in the insurance field or Telemarketing would be an advantage.
  • Experienced in multi-national companies work environment
  • Drive for result and passion to win
  • Good process management and planning skill and understand priority setting to meet agreed objective and timeline
  • Problem-solving and analytical skills
  • Strong interpersonal skill and team player spirit
  • Work independently
  • Good communication skill in both Thai and English


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Job Details:

  • Five-day work week
  • Medical insurance
  • Life insurance

Cigna Insurance Public Company Limited
Cigna, a global health service company, had consolidated revenues from continuing operations of U.S. $21.6 billion for year-end 2011. Cigna is dedicated to its mission of helping the people we serve improve their health, well-being and security. Cigna's operating subsidiaries provide an integrated suite of medical, dental, behavioral health, pharmacy and vision care benefits, as well as group and individual life, accident and disability insurance, to about 70 millions people throughout the United States and around the world. Cigna established a presence in Thailand in 2002 through Cigna International Marketing (Thailand) Limited and Cigna Insurance Public Company Limited), an affinity-based telemarketing and alternative distribution business specializing in Accident and Health insurance products in Thailand, Our business has grown rapidly and consistently by earning the continuoussupports from its business partners. At the present, Cigna has equipped with experienced and well-trained 1000 staffs and telesales who diversified and dedicated to work with our business partners for different industries and functions. Our vacancies are:

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