12 June 2019
Job ID: ST-546
Social Media & PR Executive / Manager

Job brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

What does a Social Media & PR Executive do?

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.


  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Coordinate with PR agency and run all operational PR activities


  • Creativity, being energetic and willingness to learn are most important requirements
  • Fluency in English
  • Working experience in social media marketing or as a digital media specialist will be an advantage
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability


Interested candidates, sent comprehensive resume and a recent photo to:  

 Ratisiri Sunthonkamol - Human Resources Manager   

S Hotels & Resorts Public Company Limited   

123 Suntowers Building B, 10th Floor, Vibhavadi-Rangsit Road   

Chom Phon, Chatuchak, Bangkok 10900   

T: 02-050-5555 ext. 315


Job Details:

  • Performance bonus
  • Flexible working hours
  • Medical insurance
  • Life insurance

Santiburi Koh Samui
Santiburi Koh Samui offers 96 luxurious tropical villas and suites that serve as individual havens offering ultimate peace and privacy, The 5-star resort also boasts an array of leisure and entertainment options with privileged access to the world class Santiburi Samui Country Club’s 18-hole championship golf course. Santiburi Koh Samui is a proud member of The Leading Hotels of the World There’s always something exciting going on at Santiburi Koh Samui. If you’d like to be part of the Pride, get in touch with us.

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