Job Description Marketing Executive
- Assist the Communications Manager in monitoring market trends, creating advertising campaigns, developing pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what the hotels offer
o Social Media – Assist Digital Marketing Executive
o Email (EDM), public relations, affiliate, sponsorship, print, broadcast, emerging media, trade show, event
o Work closely with PR Agencies and direct influencers – from making assessment of the influencers, assessment of the sponsorship, arrange their requirement, liaise with hotels, check result, re-post and other activities to maximize result of the sponsorship.
o Manage partnership with other companies based on commission or discount on room or other service to increase referral traffic to our website, e.g. Credit Card companies, Wedding Planners, etc.
- Work closely with all departments and carry out any other tasks as and when required by the supervisor.
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