- Lead the development and implementation of creative social media content, engagement, and measurement strategies across social platforms to include: Facebook, Instagram, Twitter, Line, and YouTube.
- Oversee the day-to-day content strategy for Thairath’s social channels, managing social media managers and multimedia and graphic design creatives to build out content calendars, defining cadence and the overall strategy for YouTube and other social media platforms.
- Assist in writing and editing content for Thairath’s social media channels and proactively propose ideas for sourcing ideas and content internally.
- Partner effectively with editorial colleagues on the team and work cross-functionally to ensure content created for Thairath’s social channels are high-quality.
- Oversee social media analyses, metrics, and reporting with internal and external partners, and develop strategies and content.
- 5 years of relevant work experience.
- Experience managing teams and developing people.
- Experience leading social media channels and working on creative and innovative social media content.
- Experience with social media management and monitoring tools.
- Experience leading the strategy for and managing a social media editorial team, working cross-functionally with internal teams and stakeholders.
- Hands-on knowledge of digital media tools such as digital photography and tools used for social content.
- Ability to keep up with the pulse of industry trends, with an eye on the social landscape to discover what’s new, what competitors are doing, and which innovations are around the corner.
- Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy.
- Excellent communication skills.
* Experience with social media management in adjacent industries will be an advantage
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