TUNGTHANASIN COMPANY LIMITED

About the role

We are looking for an experienced and results-driven Digital Marketing Manager to lead our digital marketing function and drive online growth, brand visibility, customer engagement, and business conversion. This role will oversee digital strategy, website, SEO, content, social media, paid media, analytics, and digital campaigns, while leading a team and working closely with internal departments and external agencies. The ideal candidate is a strategic thinker who is also hands-on, highly analytical, commercially minded, and able to translate data and customer insights into effective digital marketing initiatives.

Key responsibilities

• Develop and execute the overall digital marketing strategy in alignment with business and marketing objectives

• Define digital channel strategies, priorities, budgets, KPIs, and performance targets

• Lead website strategy, content management, optimization, and continuous improvement

• Develop and execute SEO strategies to increase organic traffic, search visibility, and qualified leads

• Lead the digital content strategy across website, social media, and other relevant channels

• Develop social media strategies to increase reach, engagement, community growth, and brand awareness

• Plan and oversee digital advertising campaigns across platforms such as Google, Meta, TikTok, YouTube, and other relevant channels

• Lead digital performance measurement and reporting using tools such as GA4, Google Search Console, Google Tag Manager, Looker Studio, and other analytics platforms

• Lead, coach, and develop the digital marketing team to achieve business objectives

• Keep up to date with digital marketing trends, consumer behavior, AI tools, platform developments, and industry best practices

About you

• Bachelor's degree or higher in Marketing, Digital Marketing, Business, Communications, or a related field

• 5–8+ years of experience in digital marketing, with experience managing a digital marketing team or function

• Strong experience across multiple digital channels, including SEO, website, content, social media, paid media, and analytics

• Demonstrated experience developing and executing digital marketing strategies

• Strong understanding of digital performance metrics, customer journeys, conversion funnels, and ROI

• Experience managing marketing budgets and external agencies

• Strong leadership, communication, project management, and stakeholder management skills

• Excellent analytical and problem-solving abilities

• Strong commercial mindset with the ability to connect digital activity to business results