Thai Samsung Electronics Co., Ltd.

Job Summary:

• Promote consumer engagement by providing products and service contents optimized for Lazada, Shopee & Tiktok shop

• Optimize marketing campaigns by understanding the digital advertisement and digital media

• Devise strategies for increasing sales and plan performance marketing

Responsibilities:

• Develop and implement innovative marketing strategies to drive revenue (ROI) on marketplace platforms: Shopee, Lazada, and TikTok Shop.

• Conduct media strategy based on platform’s core competencies.

• Responsible for budget and paid media performance planning, tracking, optimizing, analyzing and delivering strategic solution for revenue growth.

• Analyze post campaign analysis and identify blue area and/or opportunity to improve the overall performance across marketplace.

• Lead and optimize live commerce plan with aim to grow revenue and maximize ROI.

• Strengthen affiliate program through strategic activation, and performance optimization of KOLs & KOCs.

• Maintain accuracy of documentation by coordinating, verifying and filling invoices and related media paperwork’s.

• Ensure the smooth and accurate communication on promotions & content on all platforms.

• Abilities to cooperate with both internal team and partners to ensure seamless process and deliver result

• Ability to understand customer buying behaviors, segmentation and profiling

• Responsible for overall management and growth of the affiliate program including managing our partners and agency relationships

• Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels

Qualifications:

• 5+ years of experiences in paid media ecommerce, digital media agency, social commerce, and/ or in-house unit

• Strong familiarity with TikTok Shop, Shopee, and Lazada.

• Must have paid search and display channel expertise and other digital channel skill-sets is a plus

• Ecommerce, direct response, ROI-focused campaign management

• Familiarity with digital ads algorithmic models and marketing analytics

• Strong sense of Marketing analytics and how to derive actionable insights from complex data sources

• Ability to partner with Marketing Services, as well as senior management from brand-centric departments, such as, Product Marketing, Digital Marketing, CRM

• Ability to multitask, handle pressure and meet deadlines in a fast-paced environment.

• Advanced computer skills are required

• College degree required, advanced degree a plus