QRE PROFESSIONAL EXECUTIVE RECRUITMENT

Job ID: BK-108804 | Location: Bangkok, Thailand
11 July 2019 Print Report Share

QRE PROFESSIONAL EXECUTIVE RECRUITMENT

Job ID: BK-108804 | Location: Pathumwan, Bangkok, Thailand

MARKETING DIRECTOR - FMCG

MARKETING DIRECTOR - FMCG

  • Develop a commercial strategy by translating a company's strategic direction to maximize revenue, achieve cost efficiency and ensure alignment with customer's needs
  • Determine customer segment strategies, positioning strategies, value proposition, and channel marketing strategies, and ensure alignment with overall corporate identity and across all relevant commercial strategies
  • Develop and review commercial master plan (rolling update) and prioritization to fit budget, headcount, and channel/technology capacities, ensuring integration both offline and online requirements, device strategy, portfolio management plans, and the alignment across the company (e.g. company's plan, product plan, customer channel service, and sales plan)
  • Direct effective communication of commercial strategies and plans to relevant business functions for operational coordination and alignment
  • Oversee the monitoring and review of commercial strategies to meet changing competitive conditions and the company's strategic direction
  • Develop, manage, and enhance customer journey and customer experience policy by embedding customer-centric principles into all marketing strategies
  • Manage market research function, including survey, analysis, actionable summary reports, offer insights, and customer demand forecasting, to support Market function, especially for developing marketing strategies and plans and ensure the effective utilization of the outcomes
  • Determine and promote market/campaign process management improvements

Qualification: 

  • Age 42 - 48 years 
  • At least 10 years experience in managerial level in managing corporate plans and strategies.
  • Experience handle Marketing department team and large scale 
  • Experience in International Brand and Good leadership skill 
  • Strong Managirial Skills
  • Good communication and presentation skills
  • Excellent problem-solving skills

Please send the resume to email; executive(a)qre-professional.com 

 


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