Pomelo Fashion Co., Ltd.

Job ID: BK-149208 | Location: Bangkok, Thailand
22 October 2019 Print Report Share

Pomelo Fashion Co., Ltd.

Job ID: BK-149208 | Location: Prakanong, Bangkok, Thailand

Social Media Strategy Manager

Pomelo is a leading online fashion company in Emerging Asia. Backed by fashion and technology investors from across the world, Pomelo brings its unique fast-fashion style to Emerging Asia through a technology-driven, vertically-integrated design, and production model. Our growth strategy is to merge our online focus of mobile and social with the latest trends and data.



  • Working with PR and Visual team to plan, develop, and execute a social media strategy that broadens and elevates Pomelo brand awareness, as well as boost reach and engagement. Create a stronger bond between the customer and the brand. Drive brand loyalty and new customer acquisition. 
  • Manage social media calendars. Work closely with cross-functional teams to deliver timely content. Work closely with the PR team to coordinate talents.
  • Plan content for IG, FB, and any new channels, make sure to inline campaigns with the marketing calendar and seasonal creative concepts.
  • Curate visually compelling social feeds that integrate new collections launches,  lookbooks, and campaign assets, collection inspiration images, etc, to elevate brand awareness and engagement. 
  • Develop a strategy to engage a new target audience. 
  • Updating communication approaches along with the trend in social media.
  • Track and monitor the impact and success of posts to ensure deliverables are being met, reporting on a weekly and monthly basis 
  • Execute live streaming on app. (planning, scheduling, streaming)


  • Bachelor degree in a Marketing, PR or Communications is preferred
  • At least 4-5 years of experience in a similar role
  • Expert knowledge in deployment of social media platforms
  • Strong aesthetic sensibility, ability to curate beautiful social experiences and assets
  • Experience of content planning & production
  • Accuracy and strong attention to detail
  • Tech and social obsessed
  • Excellent communication skills, ability to manage deadlines and KPIs
  • Excellent organizational and problem-solving skills
  • A can-do attitude and willingness to go above and beyond what is necessary
  • Passionate, enthusiastic and enjoy working in a constantly growing and evolving department


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Job Details:

Five-day work week
Performance bonus
Medical insurance
Dental insurance

Pomelo Fashion Co., Ltd.
Pomelo Fashion Co., Ltd. www.pomelofashion.com WHO WE ARE: Pomelo is a fast growing, venture capital funded ecommerce company based in Bangkok creating the top online shopping destination for clothing and apparel in Southeast Asia. The founding team was previously Co-Founders and Managing Directors at Lazada, building the business from the ground up to become the largest ecommerce platform in Thailand. Our team at Pomelo consists of passionate experts in online marketing, ecommerce business models, and fashion. At our core, we have a relentless focus on quality, whether it be the products we sell, the content on our website, or our customer service experience. It is our belief that building a quality product and company starts with the individuals at the company having this common vision in mind. Each individual is given the opportunity to make a big impact and have their ideas be transformed into reality. Our investor base is comprised of top venture capital firms and well known angel investors from the United States, Singapore and Korea. We’re growing quickly and are looking for talented and hardworking people to join us on our mission to become the premier online shopping experience. If you are interested in eCommerce, working at an exciting start-up, and being in a fun and fast moving environment, this is the job for you! Recent Press: http :// e 27. co / pomelo - raises - us 1-6 m - in - pre - series - a - funding - led - by - jungle - ventures -20140929/ http :// www . techinasia . com / pomelo -16 m - early - stage - funding - spread - korean - fashion - southeast - asia / WHO WE ARE LOOKING FOR: At Pomelo, no matter what the role is, everyone is someone who: Is open to new ideas and always strives to learn and improve themselves Exceptional attention to detail and can manage multiple work streams autonomously Is self driven, desires a high impact role and high level of responsibility Is interested in ecommerce, technology and startups LOCATION: Prakanong, Klong Toey, Bangkok
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