POINTX COMPANY LIMITED

Product Manager (UX/UI, Mobile App, Loyalty & Data) (Outsource: Contract 1 year)

Location: Bangkok, Thailand
Department: Product Management
Reports To: Head of Product

About POINTX

POINTX is Thailand's leading loyalty and engagement platform, helping millions of users earn, redeem, and maximize the value of their loyalty points across a growing ecosystem of partners and services. We are building innovative digital products that combine loyalty, personalization, gamification, payments, commerce, and data-driven customer engagement.

We are looking for a hands-on, passionate Product Manager to drive customer-centric digital experiences and build end-to-end products that delight users while delivering measurable business impact.

The Role

As a Product Manager, you will own the end-to-end product lifecycle for POINTX mobile applications and loyalty platform capabilities. You will work closely with Business, Design, Tech, Data, Marketing, Partnership and Finance team including Executive stakeholders to define product initiatives and translate opportunities into clear product requirements, launch high-quality features, and ensuring products are measurable, scalable, and aligned with POINTX's strategic vision.

The ideal candidate is a strong product executor with strategic thinking, solid UX judgment, technical understanding, and analytical capability

This is an opportunity to shape customer-facing digital experiences within a growing loyalty and engagement platform, with direct impact on customer behavior, business growth, and platform scalability.

Key Responsibilities;

Product Strategy, Delivery & Ownership

• Own the end-to-end product lifecycle from discovery, prioritization, requirements definition, delivery, launch, and post-launch optimization for assigned product/feature domains

• Translate business opportunities and customer needs into scalable product solutions with clear objectives, success metrics, and business value.

• Develop business cases and ROI assessments for new initiatives.

• Prioritize initiatives based on customer impact, business value, effort, feasibility, and ROI.

• Define clear PRDs, epics, user stories, acceptance criteria, edge cases, and business requirements. Ensure product requirements are clear, feasible, and aligned before development to minimize rework and delivery risk.

• Support UAT, production validation, rollout planning, and continuous improvement after launch.

• Monitor product health and drive continuous improvements post-launch.

• Make balanced product decisions across business goals, customer experience, technology constraints, operational readiness, and cost impact.

Mobile App Experience & UX/UI

• Champion user-centric design across all customer touchpoints.

• Partner closely with UX/UI Designers to create intuitive and seamless customer journeys.

• Review wireframes, prototypes, and user flows to ensure alignment with business goals and user needs.

• Drive continual optimization of app usability, onboarding, navigation, and conversion funnels.

• Conduct usability testing and customer feedback sessions to identify pain points and improvement opportunities.

Loyalty & Engagement Products

• Lead product requirements for loyalty platform capabilities including earn rules, burn logic, rewards marketplace, tiering, campaigns, missions, gamification, and personalized engagement

• Define loyalty mechanics and value propositions that grow member engagement and lifetime value

Data & Personalization

• Partner with Data Analysts, Data Scientists, and Engineering teams to develop data-driven product solutions and define tracking requirements, event taxonomy, dashboards, reporting logic, and measurement frameworks (Firebase, GA4, etc.).

• Define product metrics, success KPIs, and reporting requirements such as adoption, conversion, mission completion, redemption, retention uplift, revenue per user, and incremental business impact

• Use evidence and measurable outcomes to guide prioritization, iteration, and product investment decisions

• Drive experimentation (A/B testing, funnel analysis) and personalization initiatives (recommendations, hyper personalization, segmentation, predictive models) using behavioral, transactional, and engagement data.

Stakeholder Management

• Align cross-functional and senior stakeholders on scope, value, and trade-offs

• Clarify business problems, challenge unclear requirements, and ensure alignment on value, scope, measurement, dependencies, and delivery expectations.

• Communicate progress, risks, trade-offs, and performance clearly at the executive level

• Support Head of Product in preparing executive updates, roadmap alignment, and product performance narratives.

• Build trust with cross-functional teams through structured thinking, data-driven mindset, strong ownership, clear communication, and sound product judgment.

Qualifications;

Required

• Bachelor's degree in Business, Computer Science, Engineering, Information Systems, Design, or related fields.

• 5+ years in product management for digital products, including mobile apps (iOS/Android)

• Strong UX/UI judgment and customer journey fluency

• Agile/Scrum experience; strong requirements and user-story writing

• Data-driven mindset - comfortable defining KPIs and reading dashboards independently

• Excellent stakeholder management and executive communication

Preferred

• Domain experience in loyalty, rewards, CRM, fintech, e-commerce, or MarTech

• Tooling: Firebase, GA4, Braze, Appsflyer, VWO, Tableau/Power BI, SQL

• Experience with personalization/recommendation products and A/B testing programs

• Exposure to working alongside data science and analytics teams

Ideal Candidate;

• A high-ownership product manager who can connect strategy with hands-on execution.

• A structured thinker who can turn ambiguity into clear product scope, requirements, and delivery plans.

• A strong communicator who can align business, technology, design, data, and executive stakeholders.

• A UX-sensitive product leader who cares about customer clarity, usability, and experience quality.

• A data-driven decision-maker who focuses on measurable outcomes rather than opinions.

• A pragmatic problem solver who can balance speed, quality, feasibility, and business impact.

Success Metrics (First 12 Months)

• High-quality mobile and loyalty features are launched with clear scope, strong UX, and minimal rework.

• Product decisions are backed by customer insight, data, business value, and technical feasibility.

• Key product metrics show measurable improvement in engagement, conversion, redemption, retention, or revenue impact.

• Cross-functional teams have clear alignment on priorities, requirements, risks, dependencies, and success criteria.

• Senior stakeholders receive concise, credible, and actionable updates on product progress and performance.

Why Join POINTX

• Shape the future of Thailand's leading loyalty ecosystem.

• Build products used by millions of customers.

• Work on cutting-edge initiatives including Personalization, Gamification, AI, and Data Products.

• Collaborate with highly talented teams across Product, Design, Data, Tech, and Business.

• Drive meaningful business and customer impact at scale.

***Please apply via email ••••@pointx.com