LINE Company (Thailand) Limited

Campaign Management (Assistant Manager / Manager)

Department: Commercial Office

Team: SME

[About this position]

You will be a part of SME Business Team to drive the growth of SME business performance to privileged customers through commercialized campaign by working closely with the Marketing, Communications, and Advertising Technology teams.

[Responsibilities]

• Initiate, plan, execute, and validate business model to drive benefits for both users and buyers
• Developing campaign strategies for all aspects of customer segment to ensure the most effective approach for LINE Company and customers’ needs
• Driving social commerce ecosystem via LINE Official Account
• Maintain customer loyalty in platform by testing, analyzing and scaling the most impactful practices
• Own and manage comprehensive marketing campaigns to stimulate the need of LINE’s services within the SME market (i.e., medium and small businesses, Official Account customers)
• Initiate and manage the implementation, tracking, and measurement of marketing campaigns
• Collaborate closely with marketing & communications, ad-technology, cross-functional, PR, and other external stakeholders to ensure the plans are well-executed and delivered within timeline
• Oversee direct communications with customers throughonline channel, monitor and maximize customer lifetime value strategies, ensure maximum profitability, and ensure the database is segmented effectively for targeted marketing activities

[Minimum Qualifications]

• 3-7 years of experience in Marketing, Business Development, Consulting in Mobile / Technology /Digital fields
• Deep interest in digital marketing, online ecosystem, technology and business innovations, and eagerness to continuouslylearn
• Experience carrying a revenue target with the ability to develop compelling strategies and implement tactics that deliver team results
• Previous background in E-commerce is a plus
• Excellent time management skills, with the ability to handle multiple projects
• Excellent communication, presentation and negotiation skills
• Proficiency in Microsoft Excel, pivot and skill in creating complex project plan and analysis.
• Fluency in spoken and written Thai & English

[Preferred Qualifications]

• Excellent interpersonal skills with ability to collaborate cross-functionally and building consensus, with effective project management expertise
• Demonstrate problem-solving and analytical capabilities, data-driven with the ability to develop creative/non-traditional solutions for challenging, undefined problems
• Ability to work under pressure and in a fast-paced environment
• Methodical, well-organized, detail-oriented
• Flexible team player who possess self-initiative, leadership skill, and can-do attitude.

[Location]

LINE Head Office, Gaysorn Tower, Bangkok