Fircroft (Thailand) Limited

Job ID: BK-47779 | Location: Bangkok, Thailand
15 March 2019 Print Report Share

Fircroft (Thailand) Limited

Job ID: BK-47779 | Location: Bangkok, Thailand

E Commerce (Marcom) Manager/Business Development(Max 150K/month)

 E Commerce (Marcom) Manager/Business Development(Max 150K/month)

Role :

  • Be the local country DCE transformation leader playing the role of strategic and operational deputy to Cluster Marcom Leader and Country President who is the DCE transformation owner sponsor in the given geography (zone or country where it applies)
  • Be the global ambassador of DCE transformation agenda in local geography in ensuring local country has clear understanding of the vision, strategies, programs, milestones, metrics.
  • Be the local ambassador in ensuring local needs and insights are integrated and incorporated within the global DCE strategic framework and activities roadmap
  • Drive the understanding, adoption, motivation in translating global strategies into local activities that delivers relevance, impact and measurable results in a given geography
  • Builds and facilitates needed local custom projects Business Case by judging opportunities that can accelerate company  wins in a given geography and/or given segment while facilitating potential for global scalability
  • Facilitates needed workshops across local Business Divisions, cross function teams in ensuring clear buy-in and alignment of an end-to-end global Customer Experience journey map in a given country incorporating local “must-have” in ensuring a competitive winning activity
  • Facilitates needed local prioritization, program targets, deliverables, budgeting, milestones, dashboard, change management and resource planning
  • Ensuring that adaptation of local transformation roadmap optimizes the specific objectives, current state, resource availability, competitive dynamic, execution capability of a given market.
  • Contributes actively to global DCE network – playing the role of co-architects of our global DCE journey - covering both physical building blocks and change management of new competencies of a digitized enabled community with different clock-speed and continous iterative approach.
  • Accountable for the success of DCE vision, objectives, metrics for the Country President.            

Vision  of Digital Customer Experience transformation:

Leverage digitization to create a scalable global demand generation machine that increases our intimacy with partners and customers and ensures a sustainable competitive advantage for Company in the digital era

The foundation of this transformation are based on 2 fundamentals

  • A shift from current “Sell-In” mode of operation where our focus and resource deployment is skewed towards first layer of distributor channel partner TO “Sell-Out” mode of operation where our focus and resources is skewed towards End User demand generation activities and final intermediary partners as brand ambassadors by creating partner intimacy
  • Delivering a differentiated, relevant, compelling, winning customer experience for both our end-user customers and channel partners by deploying customer experience across platforms a in scalable digitized enabled way, measured through DCE dashboard
  • Local DCE Leader will adapt 5 globally developed key building blocks into local market
  • Demand Generation machine. Working closely with marcom teams in gaining significant impact by elevating our focus for Demand Generation towards end-user segments
    • Optimized Search experience from desktop to mobile
    • Consistent commerce-enabled product experience in web and mobile
    • Supports acceleration of Digital marketing excellence and retail marketing excellence through locator and eCommerce with our distributors
  • Channel & Partner Strategies and Programs. Responsible for and/or influence channel strategy and channel managers community in delivering best in class Digital Channel Management (with PRM tools) in a given geography to enhance our channel coverage and loyalty through active engagement
  • Software, Configurators and Tools. Contributes to continous renewed roadmap, localization activities and promotes and communicates our Software, Configurators, Tools to targeted partner communities to ensure successful usage levels. This also covers animating local Independent Software Vendors relationship to enlarge our network of influence
  • Customer Care Excellence. Supporting CCE local network champions to offer consistent and continuous customer experience from all our support channels (Phone, Email, Web, Chat, Social) and boost self service capability to reduce volume of simple cases.
  • Sales Operations Efficiency. Digitize manual customer orders and enhance sales efficiency with digital quotation to order.

Skill set, attitude and behavior :

  • Solid Sales & Marketing experience in a capacity that understands/appreciates our eco-system of partners and end-user market dynamics (not necessary to be from our industry)
  • Strong commercial acumen in translating transformation objectives into concrete commercial objectives driving actionable deliverables
  • Strong strategic skill set in understanding conceptual frameworks and able to be the conduit to localized the plan without defraying from global framework and vision statement
  • Possess strong communication and articulation skills that is able to provide both needed “listening” skills and “presentation” skills that inspires the audience to participate in the transformation journey
  • Influencing skills as second nature as the role is accountable for overall objectives where the sum of various activities may be the responsibility of other teams and functions
  • Able to foster, motivate a collaborative team environment to drive a collective vision, aligned roadmap and joint targets
  • Mature individual that is not threatened by lack of formal organizational reporting perimeter
  • Displays agility in responding to dynamic local conditions or global environment where needed changes and/or adaptation may need to be done periodically and/or proactively
  • Sense of urgency and understands digital clock-speed way of working.
  • Passionate about digitization (digital native or successful digital migrant) and lives inside digital world and feels at ease in social, mobile, viral, data impacted environment.
  • Can-do attitude, risk-taking, open to ideas, challenges status-quo within the go-to-targeted transformation destination
  • Always use end-user customer as the first starting point for insights and end-user customer experience/satisfaction as the final point for proof of concept of our vision
  • Appreciates and at ease with both handling a strategic debate all the way leading to the need to be hands-on in driving program roadmap implementation
  • Will be thrilled to be part of this major transformation journey and has the motivation and staying power to bring the vision to operational mode over the next 3-5 years
  • An added asset with potential candidates that comes from a “sell-out” operating mode and/or from strong demand generation, marketing culture where brand affinity equals market share

General requirement:

  • Degree in e-Commerce, Computer Science or any other related field.
  • 5+ years of experience of digital management
  • Practical experience in a similar position is a plus
  • Well-developed understanding of data analysis as well as website metrics
  • Good data interpretation and organizational skills

Interested candidates please send your resume with your expected salary please refer the position.

Please send resume to CChadavipoo @ fircroft .com 


Job Details:


Fircroft (Thailand) Limited
Fircroft is one of the world's leading technical recruitment agencies, with a turnover of USD 1.5 billion (2013). With network of offices and joint operations supporting over 66 countries worldwide, Fircroft has global contracts with the world’s largest energy companies and some of the world's leading engineering companies. Fircroft has been placing people in specialist technical industries for over 44 years, focusing on mid to senior level engineers for contract and permanent roles worldwide. We currently have over 8,000 contractors placed in roles around the world and, as well as contractor recruitment, we also fill permanent job vacancies across our key sectors; Oil & Gas, Automotive, Power & Energy, Mining & Minerals and Engineering. Our success and reputation hinges on our people-centred approach. By ensuring our own people are focused, committed and approachable, we make sure the recruitment process is both seamless and enjoyable. When it comes to finding people the right job - we’re the right people for the job.

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