Krungsri Consumer

รหัสงาน: BK-144211 | สถานที่ทำงาน: กรุงเทพ, ประเทศไทย

Krungsri Consumer

รหัสงาน: BK-144211 | สถานที่ทำงาน: ปทุมวัน, กรุงเทพ, ประเทศไทย

Customer Segmentation Analysis and Portfolio Management

Job Description:

  • Develop and execute segmentation marketing campaigns through portfolio analysis and market research as per selection criteria to build up customers’ utilization, retain customers' loyalty
  • Analyze portfolio data, customer information, and conduct pre and post campaign analysis to optimize campaign mechanics, channel mix and segmentations
  • Analyze customer information, plan strategy by studying spending usage and payment behavior
  • Offer proper customers communications strategy on cards lifecycle stages, launch marketing campaigns to push activation rate, lower rate inactive, increase utilization rate, enhance spending and identify opportunities to collect more revenue as well as monitor its performance
  • Researches competitive products by identifying and evaluating product characteristics, pricing and advertising
  • Report and plan processes of portfolio management on monthly basis by identifying trends and tackle any potential performance issues


  • Bachelor Degree or above in Business Administration, Marketing, Economics or any related fields
  • At least 5 years of experiences in portfolio management, customer segmentation or CRM
  • Strong in analytical and logical skills
  • Fast learning with good communication and interpersonal skills
  • Able to work under pressure

Work Location : KSPO, BTS Ploenchit, Bangkok 

Good remuneration package will be rewarded and also excellent future career growth opportunity is available for the right candidate

Please submit your application letter, resume stating qualifications and experiences, stating recent & expected salary to the following address:

Human Resources Department
Krungsri Consumer
17 Fl., Krungsri Ploenchit Tower

550 Ploenchit Rd., Lumpini
Patumwan, Bangkok 10330

Contact person : Yunyong D. (Jack)
Contact to : 02-627-4458


ทำงานสัปดาห์ละ 5 วัน

Krungsri Consumer
Discover how you can realize your career potential Krungsri Consumer, the consumer-finance arm of Bank of Ayudhya , the largest card issuer in Thailand, with 6.2 million accounts. We offer several co-branded credit cards, Personal Loans, installment loans, and insurance broker via a number of distribution channels. As a part of bank of Ayudhya , a leading commercial bank in Thailand, We aim to become Thailand’s Most Admired Universal Bank and financial service solutions, Offering a wide array of global financial products and service excellence to customers, We are looking for talented, energetic and enthusiastic individuals to be partners in this growth journey. READY FOR A NEW JOB?

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