งาน Innovative Food and Beverage (Thailand) Co.,Ltd 3 ตำแหน่ง

1. Position Summary

The Product Marketing Manager (Innovation) is responsible for driving the development, commercialization, and growth of new products from consumer insight and concept development through to market launch and post-launch optimization.

This role bridges Consumer Insights, R&D, Brand Marketing, Sales, Trade Marketing, and Commercial teams to ensure that innovation projects are consumer-centric, commercially viable, differentiated, and aligned with the company’s growth strategy.

The successful candidate should have strong experience in FMCG, Food & Beverage, consumer products, or related industries, with a passion for identifying emerging trends and turning consumer needs into successful products.

2. Key Responsibilities

A. Innovation Strategy & Pipeline Development

* Develop and manage the company’s product innovation pipeline in line with business and category growth strategies.

* Identify emerging consumer, market, category, and lifestyle trends to uncover new product opportunities.

* Define target consumers, positioning, pricing strategy, channel strategy, communication strategy, and competitor analysis

* Translate consumer needs and market insights into compelling product concepts and innovation platforms.

* Conduct competitor and category analysis to identify market gaps

* Prioritize innovation projects based on strategic fit, market potential, profitability, and feasibility.

B. Product Development & Commercialization

* Lead cross-functional innovation projects from ideation to launch.

* Work closely with R&D, Packaging, marketing to develop plan and execution

* Develop comprehensive Go-to-Market (GTM) strategies for new products.

* Work with Sales and Commercial teams to develop channel-specific launch plans.

* Monitor launch performance and rapidly identify opportunities for optimization.

* Track innovation trends across Thailand, China, ASEAN, and international markets where relevant.

3. Key Performance Indicators (KPIs)

* Number and quality of new product concepts developed

* Innovation pipeline value and revenue potential

* Successful product launches vs. annual target

* New product sales contribution

* New product gross margin / profitability

* Launch timeline and budget adherence

* New product distribution and market penetration

* Consumer trial and repeat purchase

* Innovation success rate after 6–12 months

* Product renovation / portfolio growth contribution

* Speed-to-market

* Quality of cross-functional project execution

4. Qualifications

Education

* Master’s Degree in Marketing, Business Administration, Consumer Science, Food Science, Innovation Management, or related fields preferred.

* Bachelor’s Degree in a relevant discipline required.

Experience

* Minimum 5 years of relevant experience in Product Marketing, Brand Marketing, Innovation, NPD, or Category Management.

* Experience in FMCG, Food & Beverage, consumer products, or related industries strongly preferred.

* Proven experience managing products from concept development through commercialization and launch.

* Experience working in a cross-functional and fast-paced environment.

* International / regional market experience is an advantage.

5. Required Skills & Competencies

* Strong understanding of consumer behavior and FMCG market dynamics

* Strong product innovation and concept development skill

* Ability to develop compelling product propositions and positioning

* Strong project management skills

* Excellent presentation and communication skills

* Strong stakeholder and cross-functional management

* Ability to translate data and insights into actionable strategies

* Creative, entrepreneurial, and growth-oriented mindset

* Strong attention to detail with the ability to manage multiple projects simultaneously

* Fluent in English; Chinese/Mandarin is an advantage